What do you do if your advertising style lacks uniqueness?

When your ads blend into the sea of bland, it's time for an audit. Scrutinise your campaigns across platforms, spotting repetitive themes and messages. Are these reflecting your brand’s unique promise, or are they just echoing the industry? By comparing with competitors, you can see where you're too similar and where you can carve out your unique space. This introspective step isn't just routine it’s the bedrock for creating ads that stand out and truly represent your brand.

Conduct market research to see what your competitors are doing and identify any gaps in the market. Consider your target audience and what would resonate with them. Try to develop a unique selling proposition (USP) for your brand or product. This is a key message that differentiates you from the competition.

Look at your ad through the eyes of your ideal consumer. What are their needs and wants? How does your service or product address those? Think about what ads you've seen lately that made you want to click and which ones made you keep swiping.

Consider whether your brand truly offers a unique value proposition. If it doesn't, enhancing your advertising style may not be possible.

Define Your Brand Identity: Clearly define your brand's unique value proposition, personality, and positioning to differentiate it from competitors and create a distinct identity. Understand Your Audience: Conduct research to understand your target audience's preferences, interests, and pain points, and tailor your advertising messages and creative elements to resonate with them authentically. Focus on Creativity: Prioritize creativity in your advertising campaigns by brainstorming innovative ideas, experimenting with different formats, storytelling techniques, and visual elements to capture attention and evoke emotions.

Look for inspiration. Sometimes the best inspiration comes from unrelated industries. Look for more stories ,read more books and interact with customers. Interact with industry peers and thought leaders and understand the trends in various areas.Inspiration can come from anywhere.

Feeling like your advertising style is a bit on the vanilla side? Spice it up by injecting some creativity. Look around for fresh ideas—maybe check out what’s trending in other industries or get some inspo from cutting-edge art and culture. Don’t be afraid to experiment with bold visuals or witty copy to make your ads stand out. Collaborating with creative folks outside your usual circle can also bring new flavors to your work. Just remember, breaking out of the mold can make your brand shine!

There's an old saying in the advertising business: "Clients get the kind of advertising they deserve". So, if you want better advertising, you need to be a better client. Write better creative briefs. Be open to new ideas. Give your creative partners room to work. Don't micro-manage the creative process. Ask for a range of ideas, from safe ones to risky and edgy ideas. Take a creative risk when it makes sense to do so.