What do you do if your career is at risk due to evolving content distribution channels?

Invest in building your personal brand and establishing yourself as an authority in your niche or industry. Create high-quality content that showcases your expertise, personality, and unique perspective, and distribute it across relevant channels to increase your visibility and credibility.

Even after AI is so widespread in every field, interviewers still prefer hand-written cover letters, and scriptwriters like stories with a human touch. If you have been following the news of AI religiously, you will come across the problems that surface once you start AI. AI can help you as far as creating the content. Marketing the content and making it niche-specific is in the writer's/ designer's hands. Also, in a few cases, embracing the evolving development might be more fruitful than fighting. There are ways AI can be helpful without paralyzing the creator in you or compromising the creativity in you. At some level, we should also grow and match our steps with the developing AI.

I have been a content writer for 4 years but still come across skills and expertise, that I have no idea about. No matter how well-versed you are in your field, you can always learn more and thrive better. Once you have mastered copywriting, master technical writing. After technical writing, you can move to underwriting. There are a lot of writing styles as well. There is no end to learning if you commit to it. And in this fast-paced world, where AI is on the rise, it is mandatory to upskill yourself daily.

There is no alternative to knowing the right people from the right place. Professionally, it can help you upgrade yourself, make you reach new heights in your field, and whatnot. Today, with social media, the internet is a vast ground to make meaningful connections. Especially, places like LinkedIn where people share their expertise have ensured that networking becomes easy for everyone. Not only freelancers, but full-time employees can also utilize their connections to learn and explore more!

Each field offers more than one skill to expertise in. Whether you belong to a technical or non-technical field, there is always more to what you have learned. I am from a digital marketing background. The diversity of skills in this field alone is mind-boggling. You can be an expert in Google Analytics, SEO, or Social Media Marketing. It is also mandatory to know and practice the skills practically. Knowing the, theoretically will only take you so far. So, do not forget to not only learn but also practice and master your craft!

Moving impulsively might expose you to a lot of opportunities, but it might be futile at the end of the day. Whereas moving strategically might expose you to limited resources, but those resources will be worth your time and effort. Speaking, personally, I divide my time between learning something new as well as practicing what I have already learned. All these while taking part in a full-time job. One thing I have realized it, that your job will make you master one, but self-learning will make you master more. Dividing your time among various activities not only keeps you refreshed, but also helps you prepare for your future roles.

Your career cannot come under threat just like that in a single day, if that happens it means you are not investing enough time and discipline to your craft. Content development/distribution is an evolving and dynamic field and to keep pace, one has to evolve their knowledge, skillsets and acumen. The first thing is getting to know the latest content tools, especially the ones that are free. Content distribution channels are a means to an end, but choose wisely to appeal to your defined TG. Don't forget to hone your craft as a content curator by studying what the competition and your larger industry is up to. Learn from the best and utilize the learnings to find your own voice & style. Once you find your niche there's no stopping you.