What do you do if your Content Strategy skills are being overlooked in a job interview?

It highly depends on the way you present it to the interviewer.There might be 10 top skills listed in your resume and the interviewer would only look at the ones thats 'fits' the role, however if you want them to emphasize, speak about how you contributed as a content strategy person to your team, proactively.If this is an essential skillset to you, elaborate it with relevant case studies or even one of the industry cases that you might like, for eg, a retail person can speak of Starbucks content strategy and how they back up everything with rewards. Lastly, no interviewer expects you to know it all, they mostly look for your knowledge topped with your learning ability.

If my Content Strategy skills are being overlooked in a job interview, I would proactively highlight relevant experiences and achievements during the interview. I would also inquire about the importance of content strategy in the role and demonstrate how my skills align with the organization's goals and needs. Additionally, I may follow up with specific examples or case studies showcasing the impact of effective content strategy in my previous roles.

Make the hiring manager understand the relevancy of your content. We hired 5 people in 2 weeks at our company and those who were posting content related to their respective niche were given an edge over other candidates. It shows they understand what they are doing. Employers are more likely to hire you if you take your personal brand seriously.

If your content strategy abilities seem underappreciated during a job interview, make sure to emphasize their significance. Make a clear connection between these abilities and the goals of the business, stressing how they help to engage the audience and create a cohesive brand voice. Provide examples to illustrate your knowledge and the commercial impact of a strategic approach to content creation and how it can increase customer loyalty and conversions.

Landing a job is much like a chef presenting a dish to discerning diners; it’s not just about the ingredients but how you plate them. Not only demonstrating expertise but also their ability to engage and persuade, key skills in content strategy. Treat every question as an open door to showcase your strategic thinking and creativity, making it impossible for your skills to be overlooked, like a master storyteller turning mere words into a vivid landscape.

You should always have a portfolio as a creative. For content strategies as the bot says, there's a lot that goes into the end product and your portfolio should include notes about the project that you can review to be prepared in an interview to sound confident in your delivery when you go over the example. Also tie this into your research ahead of the interview and familiarize yourself with past work that aligns with needs the company has: stylistic notes, use of specific software, collaboration modalities, work experience with specific cultures or industries, etc. Also, personally I really like it when a candidate can be open about failures and learned lessons. Do be sure to use an example with a successful second project though.

Show genuine interest in previous work the group has done that you have observed in your review of the company prior to the interview. Ask smart questions about the development of the project and make sure you are being complimentary and thoughtful in your comments about the work that was done and techniques and don't hyper focus on what you have as it can sometimes come off as disparaging the current team.

Run a content audit ahead of time and have suggestions prepared. Again, don't hyper focus on what you bring to the table exclusively: identify strong positions in their current portfolio and explain features that make it successful. Suggest what can be done to potentially improve weaker content and then an original idea of your own.

Here are some tips on what to do if your Content Strategy skills are being overlooked in a job interview: -Subtly weave content strategy into your answers. When discussing past projects, highlight how your content planning and execution led to success. -Ask insightful questions about content. -Show genuine interest in the company's content approach and goals. -Pivot the conversation. If the focus is on tactics, gently steer it towards the bigger-picture strategy you can provide. -Express enthusiasm for content's role. -Explain how strong content fuels overall marketing and business objectives.

If you feel these skills are being overlooked during an interview, you may want to showcase them, but also understand why they didn’t see value in asking you about your skills. What level of input are you going to have in the overall content strategy? Usually there’s an opportunity to ask questions towards the end of the interview. You can ask more about the role expectations in this area, while showcasing your knowledge through asking smart questions about content strategies currently being created and adopted by the company.