What do you do if your creativity and innovation are not standing out in the advertising industry?

We're all incredibly good at saying no to 'new' - we've been taught that everything should be interrogated, analysed and have data to prove it works, before we've worked with it. Innovation requires a collective mindset of being excited to try new things again. Question whether the mentality going into any pilot is "it has to work, or else!?" or whether it can be evaluated with a learning framework, where, even if it wasn't a total success, you can ably say "well, we learned something" and move onto the next...

Setting trends in both creativity and marketing mixes often just comes down to a simple idea but also executed in perfect timing. If you miss the timing, adapt to a different idea and execute that on time instead. From my experience, when brands don’t know when to drop an old trend and move on, they create an identity stagnation that consumers are highly aware of.

When innovation and creativity seem to have stagnated, it often reflects a disconnection from the needs of the customer. By focusing more on your customer, businesses can revitalise their marketing and advertising.

I first identify the problem or situation I am trying to solve with my products and services. From there I look at what my competitors are doing. I analyze what's working, and what's not, by placing my self in the shoes of the audience. I will also clarify, trying to ask questions to the segmented audience if possible. With empathy, I can craft content and messaging that will better grab the attention of my intended audience. I believe with empathy and compassion, you can stand out more effectively, and deliver a more compelling message.

-Look beyond advertising for inspiration in art, science, music, and literature. -Exposing yourself to diverse influences can spark creativity. -Develop a unique blend of ideas by broadening your horizons. -Creativity is about connecting disparate concepts to create something innovative.

Understanding and adapting to the humor of Y and Zoomers is critical. These two generations have a whole different perspective on what is funny. I am a boomer and I am frequently perplexed by what my son finds hilarious and he is always making fun of my jokes (payback for me making fun of Bob Hope not being funny when I was his age). There are some new Y Gen and Zoomer comics streaming and watching the new CBS/Paramont+ show After Midnight can help.

A few of the best tools in the DTC space for creative inspiration is, Foreplay.io, Motion, and even internal native UI's such as Facebook's Ad Library.

Look beyond your field for inspiration. Art, technology, nature, and different cultures can spark innovative ideas that can be applied to your advertising projects.

Até para fazer o mal as pessoas precisam ter atitude colaborativa umas com as outras. Empresas não precisam de individualistas, estrelas absolutas não são benéficas para times no ambiente de trabalho. Produzimos melhor em uma organização quando trabalhamos em unidade e união de talentos.

Diversity of thought fuels creativity. Work with people from different backgrounds or specialties. Fresh perspectives can lead to breakthrough ideas.

Collaboration fuels creativity! Mixing different talents and perspectives always leads to amazing results. Don't be afraid to team up—it's where the magic happens! ✨ #CreativityBoost

Collaboration is a great way to draw a new audience and equally to learn a new approach. There are many reasons why work might go unnoticed and not all of the causes are within our control. Focus on what you have control of -- exposing your creativity to new and different audiences through collaboration. It can also be helpful to throw your toolkit out the window and force yourself to create something entirely new. Challenge yourself to do new and better work rather than relying on your usual "go tos".

As a graphic designer it is essential, once you know your work perfectly, to look elsewhere and collaborate with other worlds, other ideas and schools of thought.

Somos tentados todos os dias em buscar uma situação confortável e segura, porém para se destacar e conquistar a diferenciação é necessário assumir riscos, ousar e ser autentico. Seja rápido, execute, se errar assuma a responsabilidade e corrija o quanto antes, dessa forma terá experiência o suficiente para cometer menos erros e arriscar mais.

Embrace risk + leverage collaborators if you want to produce more creative ads. Too often we lament not having better clients. Take advantage of the opportunities you do have. Find innovative ways to make the whole greater than the sum of its parts. Do extensive research on the creators who can bring your script to life. Be able to clearly articulate what you want. Demonstrate that you have knowledge of and respect for their work. Tell them that this needs to be some of the best work they've ever done *and* better than whatever references you have. Get to know them, get emotional buy-in, and stay very close to the work throughout. Remove any pain points. Be temporary besties. Listen. Validate. Push for more anyway.

Innovative ideas often come with risks. Don’t shy away from proposing bold concepts. The most memorable campaigns are usually the ones that dared to be different.

In more recent times it does feel like risks are harder for a company to take, there are many understandable reasons & some are perfectly legitimate, including risk to an individuals career within an organisation. One way to get a more risky proposition through is to take smaller steps towards a bigger goal. Going for something that starts smaller with less investment risk but is scale-able over time following proof of concept is something I have found works well in terms of building confidence, reducing actual and perceived risk. Though it is important to build the gradual "upscale" steps within the starting point of the journey or you may find it stays small & in a comfort zone. Reward trying and don't punish failure, learn from it.

Embrace Risk: •Don't be afraid to experiment: Push boundaries and try new things, even if they seem outlandish at first. •Present bold ideas: Don't shy away from challenging the status quo with innovative concepts. Always try and stay ahead of the curve and don’t be afraid of being the first mover.

Definitely network in your local city and take on the opportunity to meet new peers in your field of work. You never know who you will run into and that could be the best offline opportunity to make your brand soar.

It is very important to know that you can never stop learning. Just like there are new technological improvements, you are also meant to improve. It is essential to continually equip yourself with knowledge, inorder to remain relevant.

Should have Regular Creative Workshops which help the team to emphasize not just idea generation but also the development of diverse thinking skills. These sessions should encourage creative problem solving and out-of-the-box thinking, equipping your team with the tools to innovate consistently.

Personally, As an advertiser if my creativity and innovation is not standing out in the advertising Industry here is what am going to do. Firstly, am gonna sit back and have a rethink to know exactly what am not doing right and how to rectify it. Secondly, am gonna take a close look at my counterparts that are doing well in the industry and try to get to know exactly what they are doing and how they are doing it. Thirdly, am gonna do some research about the advertising Industry to understand what my successors did and the strategy they implied. Lastly, After doing my research then am going to try out a new method and strategy and see how it goes.

Stay updated with the latest trends, tools, and techniques in advertising and related fields. Ongoing education can inspire new approaches to your work.

Regularly reflect on your creative process and outcomes. Be open to feedback and ready to adapt your methods. Continuous improvement is key to innovation.

It's always important to reflect, but I also think it's good to get another persons perspective too. Two brains are better than one, and sometimes a fresh set of eyes can really help break the creativity slump.

Clearly identify the breakdown, review the fundamentals, and be accepting that your conventional wisdom may not be the answer. Seek fresh outlooks and analyze the elements that are working elsewhere.

Re look, re focus and make change. Change is a good thing. Re evaluate your business goals. Look at your audience and your future audience Be confident and most of all believe in yourself and your business.

Find your audience. Really get to know them. Spend time with them. Get into their heads. See the world through their eyes, their actions and interactions and their passions. What makes them happy?

Ensure your creativity solves the client's problem or speaks to the target audience effectively. Innovation isn’t just about being different; it’s about creating value and relevance.

Feeling like your creative spark isn’t lighting up the ad scene? Time to stoke the fire. Dive into new trends, techniques, and platforms for fresh inspo. Collaborate with folks outside your usual circle for a remix of ideas. And don’t forget to showcase your work where it gets seen—social media, industry blogs, competitions. It’s about cranking up the volume on your creativity and letting it echo across the industry. Keep pushing the boundaries, and you’ll hit that standout note.

Creativity and innovation are very important in Advertising but sometimes these are not the only factors that we must focus on to be productive. Goals and objectives must be realized through sincerity and dedication. Creating an impression is good but leaving an impact on the audience is very vital. We must include impactful content in our campaign not just being creative and innovative but also be transformative. When we make them move to improve for the betterment of their lives, then we are not just successful but we are real innovators.