What do you do if your crisis management tools are not effective?

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Crisis management is a vital skill for public relations professionals, especially when dealing with events that involve large audiences, media coverage, and potential reputational damage. However, sometimes the tools and strategies that you have prepared for a crisis may not work as expected, or the situation may escalate beyond your control. What do you do if your crisis management tools are not effective? Here are some tips to help you adapt and respond to a challenging scenario.

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