What do you do if your employee engagement initiatives are not effectively integrating mobile devices?

1 Assess your current situation

The first step to improve your mobile engagement is to assess your current situation. How are you using mobile devices to communicate, collaborate, and support your employees? What are the benefits and challenges of your current approach? How are your employees responding to your mobile initiatives? You can use surveys, interviews, analytics, and feedback tools to gather data and insights on your mobile engagement performance. This will help you identify the gaps, strengths, and opportunities for improvement.

2 Define your goals and objectives

The next step is to define your goals and objectives for your mobile engagement. What do you want to achieve with your mobile initiatives? How do they align with your overall employee engagement and business goals? How will you measure and evaluate your success? You can use the SMART framework to set specific, measurable, achievable, relevant, and time-bound goals for your mobile engagement. For example, you might want to increase mobile usage, satisfaction, feedback, or productivity among your employees.

3 Choose the right tools and platforms

The third step is to choose the right tools and platforms for your mobile engagement. There are many options available, such as apps, websites, social media, messaging, gamification, e-learning, and more. However, not all of them are suitable for your needs and preferences. You need to consider factors such as functionality, usability, security, compatibility, cost, and scalability when selecting your mobile tools and platforms. You also need to ensure that they integrate well with your existing systems and processes.

4 Design a user-friendly and engaging experience

The fourth step is to design a user-friendly and engaging experience for your mobile engagement. You need to consider how your employees will interact with your mobile tools and platforms, and how you can make it easy, enjoyable, and rewarding for them. You can use user interface (UI) and user experience (UX) design principles to create a mobile experience that is intuitive, responsive, accessible, and attractive. You can also use elements such as personalization, gamification, incentives, and feedback to increase engagement and motivation.

5 Implement and promote your mobile engagement

The fifth step is to implement and promote your mobile engagement. You need to ensure that your employees are aware of and interested in your mobile initiatives, and that they have the necessary support and guidance to use them effectively. You can use various channels and methods to communicate and market your mobile engagement, such as emails, newsletters, videos, webinars, posters, and more. You can also use training, coaching, mentoring, and peer support to help your employees learn and adopt your mobile tools and platforms.

6 Monitor and improve your mobile engagement

The final step is to monitor and improve your mobile engagement. You need to track and analyze your mobile engagement data and feedback, and compare them with your goals and objectives. You need to identify what is working and what is not, and what are the areas for improvement. You need to make adjustments and enhancements to your mobile tools and platforms, and your mobile engagement strategy, based on your findings and insights. You also need to celebrate and recognize your achievements and successes, and share them with your employees.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?