What do you do if your import/export product packaging lacks artistic elements?

If you are involved in import/export operations, you know how important it is to have attractive and effective product packaging. Packaging can influence customer perception, brand recognition, and purchasing decisions. But what if your product packaging lacks artistic elements or creativity? How can you improve it without spending too much time or money? Here are some tips to help you enhance your product packaging design and appeal.

1 Know your target market

The first step to improving your product packaging is to understand your target market. Who are your customers? What are their preferences, needs, and expectations? How do they perceive your product and your brand? You can conduct some market research, such as surveys, focus groups, or online reviews, to get insights into your customer profile and behavior. This will help you tailor your product packaging to suit your market and stand out from your competitors.

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Kashif Sheikhani

Senior procurement specialist || Procurement & supply chain management
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When your product packaging lacks artistic elements, it’s essential to consider how impactful design can enhance your brand and attract consumers. Let’s delve into the key roles: 1. Power: The power of a visual element lies in its ability to make a lasting impression on consumers. Beyond mere attention-grabbing, it evokes a deeper mental connection. 2. Meaning: Each element in your package design should convey meaning. What does the imagery, logo, text, color, or shape communicate? Consider the product’s uniqueness, origin, and purpose. 3. Place: Where you position each element matters. Prioritize salient elements that signal importance. Our brains allocate limited resources, so make sure critical information stands out.

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2 Choose your colors wisely

The second step to improving your product packaging is to choose your colors wisely. Colors can convey different emotions, messages, and associations. They can also affect the visibility and readability of your product packaging. You should select colors that match your brand identity, product category, and target market. For example, if you are selling organic food products, you might want to use green, brown, or white colors to emphasize naturalness and freshness. If you are selling luxury goods, you might want to use gold, silver, or black colors to emphasize elegance and exclusivity.

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3 Use fonts and images strategically

The third step to improving your product packaging is to use fonts and images strategically. Fonts and images can communicate your product name, features, benefits, and personality. They can also attract attention and create interest. You should choose fonts and images that are clear, legible, and relevant. For example, if you are selling toys, you might want to use playful fonts and colorful images to appeal to children. If you are selling cosmetics, you might want to use sophisticated fonts and realistic images to appeal to women.

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4 Add some personality

The fourth step to improving your product packaging is to add some personality. Personality can differentiate your product from others and create a connection with your customers. You can add personality to your product packaging by using catchy slogans, humorous messages, or unique shapes. For example, if you are selling coffee, you might want to use a slogan like "Wake up and smell the coffee" or a message like "You deserve a break today". If you are selling wine, you might want to use a bottle shape like a heart or a star.

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Hoàng Anh Huy

Business Development - Medical Interpreting - Sourcing/Procurement - Market Research
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Each design element contributes to the product story. What does the element convey? Who is the product for? What makes it unique? Ensure that every element aligns with the overall narrative. For instance, logos, text, colors, and shapes should harmonize to tell a cohesive story.

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5 Test and refine

The fifth step to improving your product packaging is to test and refine. Testing and refining can help you evaluate the effectiveness and appeal of your product packaging. You can test and refine your product packaging by getting feedback from your customers, suppliers, or partners. You can also compare your product packaging with your competitors' and see how you can improve it. You should test and refine your product packaging until you are satisfied with the results and confident that it will boost your sales and reputation.

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6 Seek professional help

The sixth step to improving your product packaging is to seek professional help. Professional help can save you time, money, and hassle. You can seek professional help from graphic designers, packaging experts, or import/export consultants. They can help you create, design, and execute your product packaging according to your goals and specifications. They can also help you comply with the legal and regulatory requirements of your target markets and avoid any potential issues or penalties.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your import/export product packaging lacks artistic elements?

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3

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1 Know your target market

2 Choose your colors wisely

3 Use fonts and images strategically

4 Add some personality

5 Test and refine

6 Seek professional help

7 Here’s what else to consider

Import/Export Operations

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What do you do if your import/export product packaging lacks artistic elements?

1

2

3

4

5

6

7

1 Know your target market

2 Choose your colors wisely

3 Use fonts and images strategically

4 Add some personality

5 Test and refine

6 Seek professional help

7 Here’s what else to consider

Import/Export Operations

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