What do you do if your mining engineering consulting services aren't attracting clients?

Hay tres elementos muy importantes a la hora de reevaluar los servicios: 1. ¿Estamos brindando un soporte al servicio que ofrecemos? 2. ¿Apunta directamente a las necesidades actuales de la mina? 3. ¿Tu servicio representa una mejora sustancial y pone en riesgo la gestión de quién te contrata? ¡Estar actualizado no es la garantía! para que tus servicios se puedan vender en el mercado minero. Depende exclusivamente de la cultura organizacional y especialmente de quién requiere tu servicio esa decisión.

Don't just focus on technical jargon in your marketing materials. Explain how your services will improve efficiency, reduce costs, or minimize environmental impact. Focus on the outcome, not the engineering speak. Showcase past projects where you've solved similar problems for other clients. Quantify the results - increased production by X%, reduced downtime by Y%. Concrete examples build trust and demonstrate your expertise. Most importantly, attend industry conferences, join online forums, and connect with potential clients directly. Build relationships and establish yourself as a thought leader. People are more likely to hire someone they know and trust.

Al ofrecer consultoría - debe ser algo que dominamos y somos expertos - no podemos llegar hacer pruebas - tenemos que tener el respaldo de la práctica o investigaciones - la garantía y resultados debe ser lo que ofrezcamos

Forming strategic partnerships could open new doors. Collaborate with other professionals or firms that offer complementary services to mining engineering, such as environmental consultants or geological surveyors. These partnerships can expand your service offerings and provide a more integrated solution to clients, making your consultancy a one-stop shop for mining projects.

Boosting your visibility is essential. Also knowing people who can access your knowledge and experience. Networking is also key; attend industry conferences, join professional associations, and consider presenting papers or talks to showcase your knowledge and experience.

En este punto coincido con el aumento de visibilidad para llegar más lejos. Además comparto que: –Tu perfil en LinkedIn (personal y empresarial) –Un sitio Web es un pilar sobre todo para poder catalogar y mostrar tus servicios. –Las redes, asociaciones y comunidades nos llevan directamente a las necesidades. –Hacer Streaming sobre tus temas. Esta es mi humilde opinión.

Establishing an online and social media presence holds significance, yet networking remains crucial. Upholding a positive reputation relies on honest, reliable, and consistently high-quality work.

Don't just talk expertise, demonstrate value. A fancy website is great, but potential clients want to see results. Consider offering free consultations or webinars focused on solving common industry problems. Share case studies of past successes, even if they were smaller projects. People connect with stories. Conferences are good, but target events where decision-makers gather. Join online forums and discussions, answer questions, and establish yourself as a thought leader. Don't be afraid to reach out directly to potential clients – a personalized email or message with a genuine offer of help can go a long way. Researcha and learn about new technologies, regulations, and showcase your knowledge through blog posts and/or articles.

In our tightly connected industry, client feedback holds immense importance. It allows us to swiftly tackle issues at their onset and prevent recurring mistakes, whether they stem from lapses in judgment or major errors. Building repeat business hinges on upfront honesty, exemplary work, and a proven track record of delivering executable solutions that genuinely address our clients' needs.

La retroalimentación es importante ya que te permite: –Saber que debes mejorar. –Qué puedes ir desarrollando para otra etapa. –Compromiso con el proyecto y proceso.

Publicidad - no hay mejor publicidad que la de boca en boca - es el mejor respaldo que podemos ofrecer comentarios de clientes

En este campo de la consultoría minera, las alianzas son un soporte importante para establecer un modelo de negocio y brindar un servicio de calidad. Identificar los servicios que hay en el mercado y ver cómo tu propuesta de valor se optimiza o puede brindar soporte, es esencial. Con respecto a los precios, si debemos considerar los márgenes que no sean tan alejados de lo que representa "un servicio de calidad" para no estar por debajo. Aunque cada consultor es autónomo en considerar sus precios, pero estar muy por debajo, también alejará su propuesta ya que genera un sesgo preliminar o simplemente podríamos deducir que es nuevo en el mercado.

It is always better to do a competitive analysis of other Mining consultants about what they offer & what are the new technologies they adapt to attract the customers. Yes it is important to rate ourselves in comparison to others in the market to know the truth about our ability to attract & deliver to the clients.

Ala vanguardia y excelencia para poder ofrecer una competencia digna ante el mercado que nos estamos enfrentando además esta aumenta la calidad del servicio y de la competencia

Las colaboraciones es algo que me ha resultado. –Invita a los referentes del sector para hacer Streaming. –Acepta invitaciones para charlas, congresos. –Una comunidad innovadora es una gran familia que puede potenciar tus servicios.

A company or consultancy servicing the mining sector needs to establish its credibility in this very specialised area by creating content as part of a comprehensive communications strategy. Well-crafted and focused content that displays an underlying understanding of the challenges of mining will ensure engagement and brand recognition. Third-party endorsement and independent analysis should further enhance credibility.

Marketing within the mining industry lags behind other industries in terms of generating a "wow" factor, yet its scope extends beyond client outreach to internal communication. Successfully pitching ideas within the organisation is pivotal; without internal buy-in, external marketing efforts are bound to falter. In the field of mining engineering consultancy, effective marketing transcends mere SEO tactics and website optimisations, it encompasses internal alignment and strategic communication to drive external engagement and success.

be where they are - network, set yourself up as a thought leader - present at conferences, post on LinkedIn, join an association and get involved.

En las técnicas más efectivas está. –Artículos colaborativos. –Agregar un SEO que potencie tu visibilidad. –Crea un Newsletter a tu comunidad con temas de valor.

In my experience .. you will need to present at one of the many CPD seminars in the industry. It is best if it is a case study of a business you are consulting for .. but just a research / industry guideline paper is well accepted. Contact the organisers of a CPD seminar and structure the content and learning objectives to match the requirements of the regulator.

Mining Consultanting firms go through the cycles of the mining industry in a more extreme manner then the mining house's and must consider merges & employee retention during the hard times as their capital and asset base. But they close down like mining companys do and dream of being a centralised one stop shop but truthfully the consulting industry has always been boom and bust . I can not see this changing.....

Hire fresh talent, this way you permit or create room for innovation and transformation. Totally agree with acquiring strategic partners as a vehicle to increase visibility. It's a dynamic world and the traditional mining industry will need to partner with digitally savvy employees to remain ahead and conquer its marketing challenges and remain relevant to the value chain.

Devemos considerar novas tecnologias, onde pode ser agregado produtos diferenciados do mercado, bem como avaliar adição de valor agregado a demanda do cliente. Demonstrando o adicional de valor financeiro do serviço contratado que irá ser gerado ou salvo na operação do cliente!!

Sure most mining companies are undergoing a fast paced digitization and turning tech-savvy. But there is a huge untapped market if you were to consider other mines that are yet to jump on the digitization bandwagon. Meeting these mine owners, heads, safety officers, planning officers to discuss the ground reality, catering to mine specific issues, putting up demos/presentations with how can the consulting company resolve their mine-specific issues, can improve their chance at attracting new clients and retaining old ones significantly.