What do you do if your personal brand isn't getting you promoted?

Evaluate whether your personal brand aligns with your career goals and if it also aligns with the organization that you work for. Identify any gaps or areas for improvement.

If your personal brand isn't leading to promotion, reassess its alignment with organizational goals and values. Reflect on your visibility, expertise, and relationships within the company. Seek feedback from mentors or supervisors to identify areas for improvement. Consider refining your brand narrative to emphasize your unique value proposition and contributions. Invest in skill development or certifications that align with your career aspirations and organizational needs. Network strategically, both internally and externally, to broaden your influence and opportunities. Ultimately, focus on delivering tangible results and demonstrating leadership qualities that align with the promotion criteria.

This is because people pursuing personal branding continue their reductive focus on self promotion and social media marketing vs self-discovery. You have to gain clarity around the unique value you can deliver the employer, assess and validate your skills and. know what core values drive your contributions. You also have to leverage your human skills in an effective way in the workplace to be seen, trusted and tapped for higher level responsibiliies. It's disappointing the profound misunderstanding of what personal brand is about that even leads to this faulty question.

It really depends on the culture and the reward and recognition within your company. The perceived impact and value is the result of a match between what you do - and what your environment expects. So it's not only about reflecting yourself - it's about understanding what others perceive. And if the culture is not a match (you need to behave in a way which is not preferred by you), you need to rethink if you work for the right company.

Refuerzo mi marca personal buscando oportunidades para destacar mis habilidades y logros a través de redes sociales, participación en eventos profesionales y colaboraciones con otros expertos en mi campo. Además, me aseguro de actualizar mi perfil en plataformas profesionales como LinkedIn con contenido relevante y atractivo, como publicaciones, artículos o proyectos en los que esté trabajando. También busco activamente oportunidades de networking y colaboración, tanto en línea como fuera de línea, para expandir mi presencia y generar reconocimiento en mi industria.

Ampliar capacidades e incorporar nuevas habilidades es la manera más segura de avanzar profesionalmente. Más valioso que el cargo que se ocupa, es la búsqueda de asignaciones de trabajo que nos desafíen por las dificultades que plantean. En especial, si son asignaciones que no han sido identificadas por otras personas y que al gestionarlas, nos permitirán ganar prestigio y reputación como expertos en la disciplina de que se trate. La marca personal podemos asociarla con el impacto que dejamos en los demás, la sostenibilidad en el tiempo de esa marca y la visibilidad que logra. Una forma confiable de lograrlo, es convirtiéndonos en expertos en identificación y ejecución de nuevas asignaciones de tareas, cada vez de mayor complejidad.

Be very focused and determined about the area in which you want to develop more expertise. I often see my clients take endless courses and accumulate diplomas - but never apply what they have learned. Expanding your expertise is great - but make sure it serves the purpose of the next job or promotion you seek.

Identify the skills and competencies required for the next level in your career and proactively work on developing them. This could involve formal education, seeking out mentorship opportunities, or gaining hands-on experience in relevant projects. Investing in skill enhancement not only strengthens your candidacy for promotion but also demonstrates a commitment to professional growth.

Networking is an integral part of building a personal brand that can lead to promotions. It's not just about meeting new people but fostering meaningful relationships with colleagues, industry peers, and superiors. Engage in conversations that showcase your knowledge and interest in the field, and don't be afraid to express your career aspirations. Effective networking can provide you with advocates who will support and recommend you when opportunities for advancement arise.

Cultivate relationships within and outside your organization to expand your professional network. Actively engage in networking opportunities, both online and offline, and seek out mentors who can provide guidance and support. Building a robust network increases your visibility and opens doors to advancement opportunities through referrals and recommendations.

As we develop our personal brand, we decide how we want to be perceived based on our personality. But the question is: Are we actually being perceived that way? Are we living up to our intentions? To ensure that our personal brand aligns with how others perceive us, we should actively seek feedback and be open to making adjustments. This helps us stay authentic and strengthens our credibility.

Constructive feedback is a powerful tool for personal brand development. Regularly seek out opinions from those you trust on how you can improve professionally. This not only shows that you're open to growth but also helps you understand how others perceive your strengths and weaknesses. Use this feedback to refine your approach to work, ensuring that your personal brand resonates with the image of a promotable employee.

Everyone has an advocate or champion for them. At my consultancy, we offer intentionally crafted, brand advocate surveys so that individuals can get the honest, well-intentioned, feedback they need to elevate their brand and position them for success. I’ve learned that most of our people don’t even know your vision, mission or goals. This shared knowledge will help us stay aligned on and offline. Feedback is critical so that we know where we are missing the mark and how to align our communication with our goals!

Obtener feedback debe considerarse como un regalo y cuanto más honesto y profundo, valorarlo aún más. Esto es así, porque implica que a esa persona que nos da feedback le importamos tanto, que está dispuesta a dedicar parte su tiempo a observar nuestros comportamientos y tener luego la generosidad de compartir sus puntos de vista sobre como mejorarlos. Otro criterio a considerar, es buscar feedbck de quienes piensan diferente y cuanto más diferente, mejor. Es en estas opiniones donde encontraremos las oportunidades de mejora que apalancarán positivamente los cambios que sabemos debemos hacer

Regularly solicit feedback from peers, mentors, and supervisors to gain insights into areas for improvement. Be open to constructive criticism and use it to refine your personal brand and professional approach. Demonstrating a willingness to learn and adapt based on feedback showcases your dedication to self-improvement and career advancement.

Top tip to improve your visibility: make one self-praise a day. Make it a daily habit to say something positive about yourself or your work. Share this information and talk about it naturally. (There's no need for superlatives or bragging.) Just mention it casually. Doing this daily will make such a difference!

Sometimes, having a strong personal brand isn't enough; you need to ensure it's visible to those who make promotion decisions. Assert your presence by contributing to important meetings, volunteering for high-profile projects, and sharing your successes with decision-makers. Be proactive in demonstrating your value and ensure that your contributions are noticed and associated with your name.

Take initiative in showcasing your contributions and accomplishments to key decision-makers within your organization. Volunteer for leadership opportunities, actively participate in important meetings and discussions, and seek out projects that align with your career goals. By actively asserting your presence and demonstrating your value, you increase your visibility and likelihood of being considered for promotion.

I'm not so sure your brand should be continuously evolving. Building a strong personal brand can vary depending on whether you're doing it from within an organization, which requires conforming to a company culture. Or, if you are creating a brand of your very own which requires a clear understanding of what you believe in and putting that out into the world for consumption. Assuming the latter, get clear on what you believe in and how you serve. How does your brand go about solving issues for people? If your brand is about your belief system (which I believe to be true) then once solidified, I don't suspect that will be under "continuous evolution." Offers will evolve but your brand and your culture should be reasonably stable.

Recognize that building a promotable personal brand is an ongoing process that requires continuous growth and adaptation. Stay informed about industry trends, technological advancements, and organizational changes, and proactively seek opportunities to upskill and reskill. Embrace a mindset of lifelong learning and remain agile in responding to evolving career opportunities and challenges.

For a promotion, you must be brave and do things others have not thought of doing. Some examples: 1. Develop a "personal project portfolio" showcasing your skills and accomplishments outside of your regular job. This can include social media posts or presentations highlighting your expertise in a particular area relevant to your field. Sharing this portfolio with your manager will showcase your initiative and potential for growth. 2. Create a personal brand ambassador program within your company, where you actively engage with colleagues to promote your personal brand while also supporting company goals. This can involve hosting workshops or networking events to establish yourself as a thought leader and asset within the company.

Seja autêntico. Mesmo que construir uma imagem pessoal seja uma estratégia, ela precisa sempre estar alinhada com o que você é, com sua personalidade, com seus valores. Seus traços únicos é que fazem de você uma pessoa memorável.

Maybe your personal brand is not what you think it is if you're not getting the promotion you desire! I often say you can't see the label from inside the bottle, so you need to get candid feedback from colleagues, boss, friends, etc and ask them questions like: * How would you describe my brand in 3 words? * How would you describe my specific expertise? * What should I change, do more of, less of to help my brand in the area I want to progress in? Then assess and if what you are projecting is in a alignment with the brand needed for the promotion you want. Do you need to make more of certain skills, traits and behaviors for example. Feedback is king here.

Finding the right fit with the environment is critical to success. We often think it's all up to us and that we have to work hard and be dedicated to succeed. But that's only one side of the coin. The other is finding an environment (company, team, boss, peers) where we can be and do our best and thrive.

In reality your personal brand might sound great but ultimately it is what people actually see you do, how you tackle a problem, how you manage a challenging situation and or how you treat and make people feel at all levels. Our basic values and etiquette plays a big role in how we are perceived.