What do you do if your sales team is disengaged?

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When your sales team is disengaged, it can feel like you're trying to sail a boat without wind. Sales engineers, who bridge the gap between sales and engineering by understanding the technical aspects of products and how they meet customer needs, are especially crucial in maintaining a dynamic sales force. A disengaged team can result from various factors, including lack of motivation, unclear goals, or insufficient training. To reignite the spark in your sales team, you need to identify the root causes of disengagement and tackle them head-on.

Key takeaways from this article
  • Evaluate team morale:
    Hold individual meetings with each team member to understand their concerns. This approach helps you gather insights and create targeted strategies to boost engagement.### *Implement friendly competition:Introduce a sales competition to re-engage your team. This method not only motivates but also highlights top performers, fostering a competitive yet supportive environment.
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