What do you do if your SEM team's employee engagement levels are low?

1 Assess the situation

The first step is to understand why your SEM team is disengaged. Is it because of the workload, the goals, the feedback, the communication, the culture, or something else? You can use surveys, interviews, or focus groups to gather feedback from your team members and identify the main pain points and areas for improvement. Be open and honest, and encourage them to share their opinions and suggestions.

4 Create the opportunities

The fourth step is to create opportunities for your SEM team to grow, develop, and advance in their careers. You can use career paths, development plans, and feedback loops to help them identify their strengths, weaknesses, interests, and aspirations. You can also use training, courses, webinars, conferences, and certifications to help them acquire new knowledge, skills, and credentials. You can also use projects, assignments, challenges, and rotations to help them expand their horizons, explore new areas, and take on more responsibilities.

5 Enhance the experience

The fifth step is to enhance the experience of your SEM team by making it more enjoyable, meaningful, and rewarding. You can use gamification, incentives, and rewards to motivate them, challenge them, and recognize them. You can also use fun, social, and wellness activities to engage them, connect them, and support them. You can also use feedback, appreciation, and recognition to acknowledge them, value them, and inspire them.

6 Involve the team

The final step is to involve your SEM team in the process of improving their engagement levels. You can use surveys, polls, or votes to solicit their input and preferences on various aspects of their work environment, such as goals, tools, training, rewards, or activities. You can also use committees, groups, or champions to delegate some tasks and decisions to your team members, and give them a sense of ownership and influence. You can also use forums, meetings, or events to communicate with your team, update them on the changes, and solicit their feedback and suggestions.