What do you do if your social media strategy is not meeting the demands of your customers?

It is very crucial. Analyzing data and tracking the awareness and engagement rate and growth of such is very important. If we remain only data-driven, it will connect some thoughts, we have to connect psychologically and emotionally at the same time. We have to understand our TG, why they are using and what is the purpose to create a greater impact. "Walk the Talk" means how authentic we are to our customers that is the expectations of customers from us.

Start by analyzing customer feedback and engagement metrics. Adjust your strategy based on insights gained, focusing on content relevance, timing, and platforms used. Experiment with new approaches to see what resonates best with your audience.

If your social marketing strategy isn't meeting customer demands, conduct a comprehensive audit. Assess audience preferences, competitors' strategies, and industry trends. Tailor content to address customer pain points and desires. Utilize analytics to track performance and refine tactics. Continuously innovate and adapt strategies to meet evolving customer expectations and market dynamics.

We have a set customer base and our product is not that innWe implement real-time analytics tools or conducting regular audits..ovative.

If the chosen strategy for social media does not meet the needs of the audience, it is better to re-examine the audience, their needs, their interests, Maslow's pyramid hierarchy, etc. Because in many cases when the needs of the audience are not met, the main reason is the misdiagnosis of the interests, characteristics and needs of the audience. For example, if most business audiences are generation z, their favorite content is fundamentally different from generation x or even generation alpha.

One thing I found helpful is to actively respond to the feedback you gather, showing your audience that their input directly shapes your strategy. For instance, if your surveys reveal that customers want more behind-the-scenes content, quickly implement this change and publicly acknowledge the input received. This not only tailors your content to audience preferences but also strengthens your relationship with them by showing that you value their opinions. Engaging directly like this can turn passive followers into active participants and advocates for your brand.

Customer feedback has an huge impact in refining strategies. Actively seeking out and listening to your audience's opinions through surveys, polls, and social monitoring/social media listening is crucial. These insights will help you to identify gaps and adjust your content to better meet customer expectations, ensuring your approach not only resonates but also effectively supports your brand's goals. Their voice is essential in shaping your digital journey.

Be a sponge, soak it up and react. Everyone has an opinion, look for general sentiments/criticisms/complaints. Once established rectify the issues as you see fit with the intent of pleasing/resolving these concerns/comments from your viewers/consumers/followers. Then ask for Feedback on such corrections/modifications/improvements for your own data and also to ensure your interactive network that you appreciate their input and you care about their opinions enough to listen and execute when you feel necessary.

If your social media strategy isn't hitting the mark with your customers, the first step is to gather feedback. Ask your audience what they like and dislike about your posts, what they want to see more of, and what could be improved. For instance, if you're a clothing brand and your customers are not engaging with your posts showcasing new arrivals, but they love behind-the-scenes content of your design process, it's clear where to focus. Use polls, surveys, and direct messages to collect this valuable input. Then, adapt your strategy based on the feedback received to better meet the needs and desires of your audience.

Seek Input Collecting direct feedback from your audience is invaluable for refining your social media approach. Explore methods like surveys or polls to gather insights into their preferences. Additionally, actively listen to conversations and comments about your brand on social platforms. This direct interaction can uncover areas where your strategy may be lacking and guide you toward creating content that deeply connects with your audience.

In my experience, revising content often requires more than just tweaking what already exists; it involves a fresh approach to creativity and messaging. One effective strategy is to introduce new content formats that might resonate better with your audience. For example, if traditional image posts and text updates aren't engaging your followers, consider experimenting with video tutorials, live Q&A sessions, or interactive stories. These formats can provide a more dynamic and engaging user experience. Additionally, leveraging user-generated content can also refresh your feed and build stronger community ties by showing that you value your customers' voices and contributions.

The content you share forms the core of your social media strategy. If it's not resonating with your audience, it's crucial to refresh your approach. Analyze the types of posts that receive the highest levels of positive feedback and engagement. Utilize these findings to create content that reflects your audience's preferences and passions. Strive for a mix of promotional material and valuable content, such as tips, insights, or entertainment, to keep your audience engaged and satisfied.

One thing I found helpful is to use competitive analysis as a springboard for innovation, rather than just emulation. For instance, if your competitors are successful with a certain type of interactive content, think about how you can take that concept and elevate it. Perhaps they use polls to engage their audience—could you introduce live interactive webinars or gamified content that encourages even deeper interaction? By adding your unique twist, you create a distinctive brand experience that not only draws inspiration from what works but also sets you apart as a leader rather than a follower in your industry

Gaining Competitive Advantage Analyzing your competitors can provide valuable insights for enhancing your social media performance. Identify the aspects of their approach that might be appealing to your target audience. Rather than mimicking them, explore ways to set your brand apart while integrating successful elements from their strategies. Whether it's developing a distinctive brand personality or experimenting with fresh content formats, seek opportunities to distinguish yourself amidst the competitive social media environment.

One thing I found helpful is to go beyond just responding to comments and messages by actively participating in broader conversations within your industry. For instance, you can host regular "Ask Me Anything" sessions on platforms like Instagram or Twitter, where you answer questions live. This not only boosts engagement but also positions your brand as approachable and knowledgeable. Additionally, consider highlighting customer stories or featuring user-generated content on your channels. This approach not only enriches your content but also makes your audience feel valued and seen, which can significantly enhance loyalty and attract new followers drawn to your engaging and community-focused strategy

Consider leveling-up your colleagues in your team if you want to use them to support your company's social media campaign or presence. Many are willing but often shy or reluctant in light of potential conflicts with corporate communication protocols. Provide clear guidance on what is wanted and supported by your company and what not, e.g. despite echoing company content it is always important that each post and comment reflects the person's personal oppinion.

Create a community around what you’re doing so that you can create two way conversations and feed back from your customers. Listen to what they want and need to create your strategy.

Increase Interaction Building engagement requires active participation. To encourage audience interaction, make sure to promptly respond to comments, messages, and mentions. Engage in relevant discussions within your industry and offer valuable perspectives. This approach not only strengthens connections with your current followers but also attracts new ones who value brands that actively listen and engage.

It is essential to continuously review and adapt your strategy to align with emerging trends, platform updates, and shifts in consumer behavior. Maintaining a proactive and flexible approach allows you to effectively meet your customers' needs and support your brand's growth. Regular adjustments based on insightful analysis and feedback can help you stay ahead of the curve in this ever-evolving landscape.

Stay Flexible As social media constantly evolves, your strategy must evolve alongside it. Consistently assess and adjust your approach to remain competitive. Monitor emerging trends, platform changes, and shifts in consumer behavior closely. By staying proactive and adaptable, you can guarantee that your social media strategy remains responsive to your customers' needs and contributes to the advancement of your brand.