What do you do if you're struggling to find clients as a self-employed real estate development consultant?

I've been doing lots of investments in Real Estate. I mean, I've attacked too many markets: new developments, BRRR, buy to rent, flipping houses... That's the perfect path to burn out. Until I focus on Flipping and flipping only, I couldn't get a genuine interests in investors and people looking for mentorship. Think about it. Every day you're getting better, as you focus on one thing only. You repeat, and repeat faster. Impossible not getting better, right? Then, your subbies know what you want. You're repeating similar projects over and over. Your architect, the same. People at council, the same. Banks, lawyers, notaries, etc. where you find the best deals don't listen to you anymore, now they CALL YOU. Choose one, and one only.

Em minha trajetória na área de Incorporação Imobiliária, deparei-me com um desafio semelhante ao buscar ampliar a carteira de clientes para uma empresa de consultoria em construção. Optei por focar em projetos de desenvolvimento sustentável, alinhando-me à crescente demanda por práticas ambientalmente conscientes na indústria. Ao especializar-me nesse nicho, não apenas consegui destacar a expertise da equipe, mas também atrair clientes que valorizavam a abordagem sustentável em seus empreendimentos. Essa estratégia não apenas fortaleceu nossa posição no mercado, mas também resultou em parcerias duradouras com clientes alinhados aos valores de responsabilidade ambiental.

Carving out a niche in real estate development allows you to become an authority, stand out from competitors, and attract clients seeking your specific expertise. Whether it's sustainable builds, mixed-use spaces, urban renewal, or affordable housing, specializing helps you meet precise market demands. This strategic focus not only enhances your value proposition but also streamlines your marketing efforts, enabling you to target and engage with your ideal clientele more effectively.

O corretor de imóveis generalista é um profissional que deve acabar em pouco tempo. O cliente tem tanta informação que um generalista não basta, não o atende. Definir nicho e se especializar é o primeiro passo para um excelente desenvolvimento profissional.

Networking is the key to growth in real estate. I've often heard it said that "real estate is a team sport." Search Eventbrite, Facebook, and Linkedin for local events you can attend. Get comfortable putting yourself out there and speaking to people at events. At each event you should aim for at least 5-10 new contacts. After attending events make sure you are following up within a few days via email, call, or text. Follow up regularly by adding value - don't just call to "check in." Become a connector - connect people within your network to each other and they will value your connection even more. Become an integral part of your connection's business and position yourself as the obvious choice for referrals.

Buy property leads: Buying leads from a lead generation company can provide you with the contact information of potential customers to build your customer base. Ask for referrals: Ask your existing satisfied customers for referrals, they recommend your services to others. Create a website: A professional website can serve as a portfolio of your work and attract clients who search online. Social media presence: Post regularly on social media platforms to increase your reach and connect with potential clients. Join online marketplaces: Independent contractor platforms can expose you to a wider range of clients and opportunities. Direct outreach: Proactively reach out to landowners and industry professionals to discuss potential projects.