What do you do if you're struggling to find job opportunities in brand strategy?

If you're having trouble finding job opportunities in brand strategy, try networking extensively within the industry. Attend relevant events, join professional groups, and reach out to people already working in brand strategy roles. Tailor your resume and portfolio to highlight your expertise in brand strategy. Consider freelance or project-based work to gain experience and build your reputation. Lastly, stay updated on industry trends and be proactive in seeking out new opportunities.

Brand Strategy is one of those fields that relies more on trust rather than skills or certifications. This trust develops with both time & experience alongside a strong network of powerful individuals leading organizations, preferably in niches you're expert in or wanna dive into.

If you're struggling to find job opportunities in brand strategy, enhance your visibility and network actively. Update your LinkedIn profile, showcasing your skills and experience, and connect with industry professionals. Attend workshops, webinars, and industry events to meet peers and potential employers. Consider contributing to industry publications or blogs to establish your expertise. Tailor your resume and cover letter for each application to highlight your relevance. Additionally, explore opportunities in related fields such as marketing, product management, or digital strategy to widen your job search scope.

Engage with professionals in the industry, attend workshops, and leverage online platforms to build meaningful connections. Networking can lead to opportunities and referrals.

Reach out to professionals in the brand strategy industry and expand your network. Attend industry events, join relevant online communities, and connect with professionals on platforms like LinkedIn. Networking can help you uncover hidden job opportunities, gain insights into the industry, and receive referrals from people in your network.

Refine skills, Define yourself! 1. Online Courses: Enroll in online courses or certifications specific to brand strategy, digital marketing, market research, or related fields to enhance your skill set. 2. Workshops and Webinars: Participate in workshops and webinars offered by industry experts to stay updated on the latest trends and best practices in brand strategy. 3. Case Studies: Develop case studies or projects that showcase your skills and expertise in brand strategy, and include them in your portfolio or resume.

Create a diverse portfolio showcasing a range of brand strategy projects. Include real-life case studies with measurable outcomes to demonstrate your proficiency.

Take the time to assess and refine your skills in brand strategy to make yourself more competitive in the job market. Consider enrolling in relevant courses, workshops, or certification programs to enhance your knowledge and expertise. Stay updated on industry trends, tools, and best practices to demonstrate your commitment to continuous learning and improvement.

Upskilling is the need of the hour. So much is changing and so fast. Certifications and courses keep you ahead of the curve. Employers also see this as a sign of initiative in self-improvement. You are keen to being your best version to the job and that's quite important to employers.

Take time to assess your skill set and identify areas for improvement or development. Consider pursuing additional training, certifications, or courses to enhance your skills and stay competitive in the job market. By continually refining your skills and staying abreast of industry trends, you increase your chances of standing out to potential employers.

Personality requires brand strategy too, Showcase your ability to succeed... 1. Professional Website: Create a personal website or portfolio showcasing your work, skills, and accomplishments in brand strategy. 2. Blog or Thought Leadership Content: Share insights, analyses, and industry trends through a blog or thought leadership content on platforms like Medium or LinkedIn to establish yourself as a knowledgeable expert in the field. 3. Consistent Branding: Ensure consistency in your personal brand across all online platforms, including your LinkedIn profile, resume, portfolio, and social media profiles.

Write, record, or share your perspective on what brand strategy means or could be. Ask questions of people. Applaud great work. Strategy cannot often be replicated for interviews so you have to show the components of an output you could bring.

Developing a strong personal brand is essential for career growth and professional success. 1. **Self-Reflection:** - Start by understanding your unique strengths, skills, and experiences. What sets you apart from others? What value can you offer to potential employers or clients? 2. **Define Your Brand Identity:** - **Mission Statement:** Craft a concise statement that outlines your purpose and what you aim to achieve. - **Values:** Identify the core values that guide your decisions and actions. 3. **Online Presence:** - Build a professional website, blog or linkedIn profeile. This serves as your digital hub where you can showcase your work, share insights, and connect with others.

Regarding your personal brand, one of the best compliments you can receive is, "you're exactly what I thought you'd be like in person vs. online." In other words, your personal brand should encompass the things you already love to discuss, not just your job/career. Tell your story, get weird and creative in the way you do it and keep trying new tactics.

Develop a strong personal brand that showcases your skills, experience, and passion for brand strategy. Update your resume, LinkedIn profile, and portfolio to highlight relevant projects, achievements, and qualifications. Share insights, articles, and thought leadership on social media to establish yourself as a knowledgeable and credible professional in the field.

Intern, Part-time, Full time... Does not matter, find opportunity and Learn! 1. Internships or Freelance Projects: Seek out internship opportunities or freelance projects in brand strategy, even if they are unpaid or low-paying initially, to gain practical experience and build your portfolio. 2. Volunteer Work: Offer your brand strategy services to non-profit organizations, startups, or small businesses to gain hands-on experience and expand your network. 3. Part-time Jobs: Consider taking part-time roles or side gigs in related fields, such as marketing or advertising, to gain relevant experience while continuing your job search.

Intern in early stage startups where innovation is encouraged and rewarded. I have personally benefitted from interning at some student organisations and marketing agencies in my early days. It not only prepares you for a 'real job' but also teaches to deal with on-the-job problems. It makes you stand out among other candidates.

Define your goals, And reach them! 1. Research Companies: Conduct thorough research on companies that align with your career goals and values, and tailor your job applications to highlight how your skills and experiences meet their specific needs. 2. Networking with Employees: Connect with current employees of your target companies on LinkedIn to learn more about their culture, values, and brand strategy initiatives. 3. Informational Interviews: Request informational interviews with professionals working in your desired companies to gain insights into their brand strategy practices and potential job opportunities.

Clarify your career goals and target companies or industries that align with your interests in brand strategy. Tailor your job search and networking efforts to focus on organizations where you can make a meaningful impact.

Job hunting can feel like trying to find a needle in a haystack—frustrating and occasionally prickly. But remember, every rejection is just a redirection, like missing your bus and finding out it broke down five minutes later. Keep your chin up, stay persistent, and trust that the right opportunity is just around the corner, waiting to give you a high-five.

Personally, this is why I practice Stoicism. It's about strengthening your mindset, preparing you for whatever struggles or challenges you may face. Everyone is on a different journey, but there's always something you could do to grow and move closer to your goals. Hence, why the first step is getting clear on your goal, because it's much easier to get somewhere, when you know where you're going. Then, it's about focus, doing whatever it takes to get there, making sacrifices and demanding more from yourself along the way. As the famous modern Stoic Ryan Holiday has said "[the] obstacle in the path becomes the path. Never forget, within every obstacle is an opportunity to improve our condition".