What are effective ways to build a relationship with a potential employer?

1 Research your target

Before you reach out to a potential employer, do some homework on their organization, goals, challenges, and needs. This will help you tailor your message, offer relevant solutions, and demonstrate your interest and knowledge. You can use online sources, such as their website, social media, news articles, or industry reports, to gather information. You can also ask for referrals or introductions from your existing contacts who know them well.

2 Initiate contact

Once you have done your research, you can initiate contact with your potential employer through various channels, such as email, phone, or social media. The key is to be professional, polite, and concise. Introduce yourself, explain why you are reaching out, and highlight your value proposition. For example, you can mention a specific project, problem, or opportunity that you can help them with, based on your research. You can also include a call to action, such as asking for a meeting, a referral, or a feedback.

3 Follow up

After you have made the first contact, don't let the conversation die. Follow up with your potential employer within a reasonable time frame, depending on the context and the response. You can use the follow-up as an opportunity to provide more information, answer questions, share insights, or remind them of your offer. You can also use it to express your appreciation, interest, and enthusiasm. However, don't be too pushy or spammy. Respect their time and preferences, and avoid sending too many messages or calls.

4 Add value

One of the best ways to build a relationship with a potential employer is to add value to them, without expecting anything in return. This means providing them with useful information, resources, tips, or advice that can help them achieve their goals, solve their problems, or improve their situation. You can also share your success stories, case studies, testimonials, or portfolio to showcase your results and credibility. By adding value, you can position yourself as an expert, a problem-solver, and a trusted partner.

5 Nurture the relationship

Building a relationship with a potential employer is not a one-time event. It is a continuous process that requires nurturing and maintenance. You need to stay in touch with your prospects, keep them updated on your activities and availability, and show your interest and support. You can also use various strategies to deepen the relationship, such as asking for feedback, offering referrals, sending referrals, giving compliments, celebrating achievements, or sending gifts. The goal is to create a rapport, a connection, and a loyalty.

6 Be yourself

Finally, don't forget to be yourself when building a relationship with a potential employer. Don't try to be someone you are not, or pretend to have skills or experience that you don't. Be honest, authentic, and genuine. Show your personality, your passion, and your values. Be respectful, courteous, and friendly. Be open, curious, and willing to learn. Be confident, but not arrogant. Be humble, but not timid. Be yourself, but be your best self.