What Google Analytics segments will help you analyze your audience's behavior?
Google Analytics is a powerful tool for digital marketers who want to understand their audience's behavior and optimize their campaigns. However, the default reports can be overwhelming and not very specific. That's why you need to use segments, which are subsets of your data that share certain characteristics or actions. Segments can help you isolate and compare different groups of users, such as new vs returning, mobile vs desktop, or organic vs paid. In this article, you will learn what Google Analytics segments are, how to create and apply them, and what segments will help you analyze your audience's behavior.