What are the key factors to consider when choosing tour destinations and venues?

Budgeting for a tour is often the most undervalued but most important question to consider for a tour. It's a daunting task as there so many variables: Are you playing guaranteed shows where you're paid a set amount no matter the ticket sales? This option makes creating a budget much easier but has become less common in the nightclub/roadhouse circuit. Are you playing for the ticket sales or a split? (Partial guarantee and partial ticket sales) Is a Promoter marketing the event or are you responsible for alerting your fan base? How many crew/staff are you traveling with? Hotels Per diem Fuel Bus/van repairs Trucking/logistics Bus/van, truck driver salaries Flights (when/if necessary) Equipment/gear rental and repairs

When choosing tour destinations and venues, consider several key factors to ensure an optimal experience. Understand target audience preferences, travel trends, and demographics. Assess accessibility, infrastructure, safety, and health conditions. Select culturally and historically significant locations offering authentic local experiences. Prioritize sustainable and eco-friendly destinations, supporting local communities. Evaluate costs and value for money, considering weather and seasonal factors. Be aware of legal and regulatory requirements, such as visas and local laws. Highlight unique selling points to differentiate your tours, and incorporate feedback from previous tours to make necessary improvements.

-Tour Goals: Define your tour objectives clearly, such as market expansion or product promotion. -Budget: Set a clear budget for travel, accommodations, marketing, and production costs. -Logistics: Ensure destinations and venues can support your tour schedule and logistical needs effectively.

When choosing a travel destination or venue, people prioritize attractions and activities that match their interests. Accessibility and logistics, including transportation options and safety, are key considerations. Budget plays a significant role, with travelers seeking destinations offering good value for money and affordability across accommodation, dining, and activities.

To identify potential tourism marketing partners who share your values and vision, start by researching organizations and businesses with similar goals and target audiences. Engage in networking events, conferences, and online platforms frequented by potential partners. Establish your credibility and mutual benefits by showcasing successful collaborations and aligning your marketing strategies with their objectives.

-Audience Demographics: Understand your target audience's demographics, preferences, and geographic locations. -Demand Analysis: Use tools like social media analytics, ticket sales data, and surveys to gauge demand for your shows in different locations. -Venue Suitability: Choose venues that match your audience size and preferences, ensuring they are likely to attract sufficient attendance and engagement.

Some ways to get started: - What Size Audience Can I Pull? - Is My venue to small or to large - Quality of House crew at said venue. - Is this a venue for my style of music. - Is this a standing room only venue. - Is the venue is a safe part of the city for my fans?

-Genre Alignment: Select destinations and venues that match your music genre and style. -Atmosphere and Acoustics: Choose venues with suitable ambiance and excellent sound quality. -Local Relevance: Consider how local culture, trends, and preferences align with your music to ensure audience engagement.

Back up venues, while a grand idea in a perfect world, only work for certain types of shows. It's virtually impossible for a last minute venue change for a decent sized show. (3 trucks or more)

Geographical Routing: When we map out a tour, I make sure we’re hitting spots in a smart loop—no zigzagging across the map. This keeps our travel costs down, saves a ton of time, and spares us all from extra stress. Plus, it’s better for the planet too. Partnerships and Sponsorships: I always look out for venues that can offer a little extra, like promotional deals or sponsorships. These perks can boost our visibility and cut down costs. Thinking of going all-in with a chain like City Winery? That kind of partnership could streamline our entire tour and bring in some solid benefits.