What marketing trends should you be aware of?

Ah, content marketing! It's like that classic black dress or suit in your wardrobe - timeless, versatile, and always in style. But just like fashion, it's evolving. Remember when blog posts were the 'it' thing? Now, it's all about interactive video content. Take Peloton for instance. They're not just selling fitness equipment; they're selling an experience with interactive classes and community engagement. Or think about MasterClass. It's not just a tutorial; it's a cinematic journey with industry legends. The key takeaway? It's not just about creating content anymore; it's about creating an experience. Dive deep, understand your audience's desires, and give them content that's not just consumable, but memorable."

Content is king! It's what builds your brand, it's what convinces buyers and ultimately it's what sells your products. Problem is everyone's doing it, there's so much content out there it's hard to get cut through! I agree it's about the value you bring, but the key is relevancy. Content is served to you based on how relevant it is for you or a particular audience. So my tip is focus on this. Who does B2B content marketing well is something I guess asked A LOT Here's my favourites: - GE Reports - great customer stories - Canva - Hygiene content is prolific - Xero - understand SMB audience well - NAB - turn hero content assets into small bite size audience first pieces - mail chimp - segment content by audience very well

Content marketing is by far the most useful techniques for educating clients and move them from stranger box to aware customers. Objective of content marketing however should not be selling, but inspiring and educating. ofcourse you can inform readers about service you offer but objective of mention should also be to help them.

Isn't it fascinating how social media has transformed from just sharing vacation pics to a powerhouse of brand storytelling? It's not just about posting anymore; it's about engaging. Take Wendy's on Twitter, for instance. They're not just selling burgers; they're serving sass, humor, and real-time engagement, making them a Twitter sensation. Or consider Nike's Instagram campaigns. They don't just showcase shoes; they tell stories of perseverance, unity, and breaking barriers. The magic sauce? Authenticity. In a digital age where users are bombarded with ads, genuine stories stand out.

The most obvious trend is the use of AI to enrich your campaigns with automation, content analysis and suggestion, mailing segmentation, schedule optimization, etc. But pay attention to other trends: - Accessibility: more inclusive and adapted emails for people with disabilities. - Hyper-personalization: emails can use behavioral, demographic, geographic, and other data to create more personalized and relevant campaigns for each user. - Omnichannel: integration of emails with other communication channels for a more fluid and consistent experience. - Don’t forget about PRIVACY: require the consent of users for sending emails, and ensure the security and privacy of personal data.

I've accumulated years of experience crafting diverse video content strategies, and one key lesson is that video isn't confined to being on-camera all the time. Don't be intimidated by the notion of video – its potential is vast. If you run a podcast, transform segments into captivating videos with added captions. For those who thrive in writing, offer a sneak peek or a brief summary in a dynamic video format. Embrace the versatility of video to amplify your content reach and impact!

I believe influencer marketing can be looked at as your biggest fan or customer that has a large audience. I’ve seen some influencers pushing products or brands that seem inconsistent with their brand and it can show some desperation on both sides. I’ve also seen influencers marketing brands that they are aligned with which not only benefits sales or awareness of the brand but builds up both sides in a positive manner. Find influencers that are fans, discover if there is alignment with their values, and come up with a storytelling strategy that feels right for both sides. Good luck!

SEO is always a priority in digital marketing to help you stand out and reach new customers. Keep an eye on the updates! This month, Google announced a core update to improve how its systems assess content overall. This may impact pages that were under- or over-ranked. Use SEO to build trust and credibility in your niche, as your target will see your website as a trustworthy source of information and solutions. Thus, always focus on creating the best content: useful, reliable, and user-oriented. Optimize, but don’t overdo it. You can attract more traffic, but if your audience perceives your content as clickbait, you’ll be labeled as a spammer ;) Using SEO rightly, you'll have a powerful and cost-effective way to grow your business.

The marketing "trends" listed by the AI that generated this article are for the most part not trends, they're old news. Sure, there are some tweaks and updates being made to them, but if you're not already using content marketing, social marketing, etc. you're behind the 8-ball. The current marketing trends that need marketers really need to keep abreast of are new technologies like generative AI, the use of short-form videos (such as videos on TikTok), and VR-based videos, tools, and apps that allow you to bring personalization and interactivity to an entirely new level.

Never start with trends. Instead, focus on the fundamentals of marketing and understand: 1. WHO you're selling to. 2. WHAT makes your offer irresistible. 3. WHERE you should appear and WHEN. 4. WHY customers seek your product or service and WHY they should choose you. 5. HOW you can measure the impact of marketing. This will get you farther than any trend.

Avoid jumping on the latest trends. Instead have a clear marketing strategy: - Who are your customers? - What challenges do they have? - Where are they? Both geographically and channel-wise. - How do they like to buy? - Why do they need your product category? And why should they choose your brand? Answer these questions and stay in touch with your customers - the "trends" that you should adopt will become clear. Because it will be the ones that your current and future customers will be using. Not only that, but your strategy will define how you show up in these channels.