What are the most common online lead conversion rate benchmarks by industry and channel?

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Online lead conversion rate is a key metric to measure the effectiveness of your online lead generation strategy. It tells you how many of your website visitors, email subscribers, social media followers, or other online contacts become paying customers or qualified leads. But how do you know if your online lead conversion rate is good, average, or poor? And how does it vary by industry and channel? In this article, we will explore some of the most common online lead conversion rate benchmarks by industry and channel, and how you can use them to improve your online lead generation performance.

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