What are the most effective ways to create buzz and keep momentum for your event?

The first step is to know your objectives and what success looks like as this will guide your strategy. The clearer your goal, the easier it will be to align all your tactics to hit your target. Once you have your goal, you can segment your audience and tailor your event and promote the event accordingly.

Before delving into promotional tactics, it's imperative to conduct comprehensive research and establish a solid foundation. By understanding the competitive landscape and assessing past events, you can pinpoint what sets your event apart and leverage those unique selling points. Additionally, you should consider the channels and platforms most frequented by your target audience. Are they more active on specific social media platforms, do they prefer email communications, or are they more responsive to offline promotional methods? The answer can dictate where you should allocate your marketing resources. Engaging with potential attendees ahead of the promotion can also provide valuable insights.

I agree with the post from Mark about research. When we enter a new market, this research is very important. We contact the local chamber for assistance. For a small fee we join and have access to the most active members and businesses in the area, and all their contact and social media information. We combine traditional and social media to target our niche markets, as well as our website. Standard practices for us on events: 1. Define contact info and social channels used for our desired market 2. Create Hashtags for Event 3. Use event software to send and promote events 4. Local and Regional Press Releases 5. Define Ideal Place for Event (should be one of first steps) 6. Invite Influencers in the area and niche 7. Enticement giveaways

🎯Building anticipation and maintaining enthusiasm for an event demands strategic orchestration. Strategies to Employ: ✅Teaser Campaigns: Unveil hints or previews about event highlights. ✅Influencer Partnerships: Collaborate with industry influencers to amplify reach. ✅Engaging Content: Share behind-the-scenes glimpses, speaker interviews, or countdowns. ✅Social Media Contests: Spark engagement with ticket giveaways or unique event experiences. ✅Email Drip Campaign: Regularly update attendees with must-know info, ensuring their commitment. A successful event buzz mixes intrigue, excitement, and continuous engagement.

Choosing the right channel depends on your audience as different segments will be active in different channels. Don't overlook your existing resources even for net new prospecting and lead gen events. Posting a banner on your website's home page can be very effective as well as tapping into your current database and asking existing customers to share the event with people they think would benefit from it. Depending on the goal of the event, your CS team can recommend it in their conversations when receiving inbound calls.

It doesn't matter how great your agenda is or your speakers are if you don't do a good job marketing it. The value prop has to be clear. Remember, the event isn't for you and it's not about your company, it's about the attendees. Think about what they are going to get out of it and why they need to attend. You can experiment with different messaging and formatting, but the most important aspect is to keep it centered around the attendees and their problems/needs rather than your product. This is what will make your promotional efforts more naturally compelling.

You need to build a framework you can use to replicate your event's marketing efforts. It should include an email automation with reminders and post-event follow-ups. Polls and surveys are great ideas because they can also provide insight into where in the funnel attendees may be. For more BoFu events you can include links to landing pages or offers for tracking conversions and revenue.

You can also ask your team (especially sales) to share the event with their professional networks/social media. If this is a reoccurring event, get testimonials and feedback of past attendees that can be used in promotions.

You need to establish a baseline. How many people saw the event, registered, attended, participated, and how many stayed the entire duration of the event. Keep track of attendees to see how they continue to engage with your brand and follow conversions or whatever KPIs you set to measure success.

To create buzz and maintain event momentum, leverage social media teasers, countdowns, and sneak peeks to generate anticipation. Engage influencers and partners for wider reach. Create compelling event-related content like blogs, videos, and podcasts. Use email marketing with intriguing subject lines. Encourage audience interaction through polls, contests, and event-related hashtags. Live streaming behind-the-scenes content adds excitement. Post-event, share highlights and testimonials to sustain the buzz, ensuring a lasting impact.

Another effective strategy is to collaborate with influencers or thought leaders in your industry. By partnering with influencers who have a strong following and align with your brand values, you can tap into their audience and reach a wider pool of potential attendees. Consider offering them exclusive perks such as VIP access or discounts in exchange for promoting your event on their channels.