The second step to package fresh produce is to use the proper methods that suit your product and your market. You want to select packaging methods that improve the appearance, freshness, and shelf life of your produce, while also considering the ease of handling, storage, and display. Bulk packaging is a simple and economical method for large quantities or wholesale markets, but it can increase the risk of bruising, crushing, or mixing of different products. Therefore, it should be avoided for fragile or perishable items. Individual packaging is convenient and attractive for retail markets or value-added products; however, it can increase the cost, waste, and labor of your packaging. Thus, it should be avoided for bulky or low-value items. Modified atmosphere packaging (MAP) is an advanced and effective method for extending shelf life or maintaining quality; however, it can also increase the complexity, expense, and regulation of your packaging. Therefore, it should be avoided for products that are sensitive to gas changes or require ventilation.