What are the most effective ways to share digital innovation stories with stakeholders?

Digital innovation is the process of creating new or improved products, services, processes, or business models using digital technologies. It can help you gain a competitive edge, improve customer satisfaction, and increase efficiency and productivity. But how do you communicate your digital innovation stories to your stakeholders, such as customers, employees, partners, investors, or regulators? In this article, you will learn some of the most effective ways to share your digital innovation stories with them and why it matters.

1 Understand your audience

Before you craft your digital innovation stories, you need to understand who your audience is and what they care about. Different stakeholders may have different goals, expectations, challenges, and preferences. For example, customers may want to know how your digital innovation solves their problems or adds value to their lives, while investors may want to know how it impacts your revenue or market share. Therefore, you need to tailor your stories to suit your audience and address their specific needs and interests.

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2 Choose the right format

The format of your digital innovation stories can make a big difference in how they are received and remembered by your audience. Depending on your audience, your message, and your resources, you can choose from various formats, such as blog posts, videos, podcasts, infographics, case studies, testimonials, or webinars. Each format has its own advantages and disadvantages, so you need to weigh them carefully and select the one that best suits your purpose and context. For example, blog posts are easy to create and update, but they may not be as engaging or persuasive as videos or podcasts.

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Sohini Deb

B2B Technology Content Specialist | Marketing Communications
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I agree, videos and podcasts work best when it comes to narrating digital innovation stories to stakeholders. Say for instance if you have recently launched an AI powered solution suite and want to inform the stakeholders, videos would prove to be one of the most effective formats. With videos around product demos, team introductions and client testimonials you can build credibility, knowledge, and inquisitiveness among the stakeholders for the solution suite. As you set a timeline and budget for the video, work on the script, get the speakers to rehearse, decide beforehand on the animations, and the metrics you want to track. Make sure the video is short where the message is clear, the story flows uninterrupted and the music is ambient.

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3 Use storytelling techniques

Storytelling is an effective way to convey digital innovation stories and capture your audience's attention. To use storytelling successfully, you should begin with a hook that arouses their curiosity, and then use a clear structure with a beginning, a middle, and an end. Additionally, include characters, conflicts, and resolutions that relate to your audience and your digital innovation. Utilize vivid language, imagery, and sensory details to appeal to their senses and emotions. Finally, finish with a call to action that encourages them to take the next step or learn more.

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4 Showcase your impact

When telling your digital innovation stories, it is essential to emphasize the impact that your digital innovation has had on your customers, employees, partners, industry, or society. To effectively showcase this impact, you should quantify your results and outcomes with data, metrics, and facts. Additionally, you should qualify your benefits and value with testimonials, feedback, and stories. Moreover, you should compare before and after scenarios using contrast and comparison to highlight your uniqueness and differentiation.

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5 Seek feedback and improvement

Finally, you need to seek feedback and improvement on your digital innovation stories from your audience and other sources. Feedback can help you measure the effectiveness of your stories, identify the strengths and weaknesses, and discover the areas for improvement. You can seek feedback from your audience using surveys, polls, comments, ratings, or reviews. You can also seek feedback from other sources, such as experts, peers, or mentors. Based on the feedback, you can revise and refine your stories to make them more relevant, engaging, and impactful.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mario Favetta

Marketing Leader in Alternative Investing
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In any sort of marketing communications, it’s essential to match the messaging with the target audience. In this case, make sure the decision maker is the ultimate target. Often the person reading your messaging will have to plead his/her case to a manager, board, or committee as they hold the budget authority. As the marketing storyteller, seat yourself on the side of the table where the final buyers are seated.

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What are the most effective ways to share digital innovation stories with stakeholders?

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1 Understand your audience

2 Choose the right format

3 Use storytelling techniques

4 Showcase your impact

5 Seek feedback and improvement

6 Here’s what else to consider

Business Innovation

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What are the most effective ways to share digital innovation stories with stakeholders?

1

2

3

4

5

6

1 Understand your audience

2 Choose the right format

3 Use storytelling techniques

4 Showcase your impact

5 Seek feedback and improvement

6 Here’s what else to consider

Business Innovation

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