Welche kostengünstigen Möglichkeiten gibt es, Ihre Markenidentität zu fördern?

One example of a brand that successfully created a memorable logo and slogan without spending a lot is “MailChimp.” Their playful logo and catchy slogan “Send Better Email” effectively convey their brand identity and services. They achieved this through clever design and effective messaging without breaking the bank. Hope this inspires your brand.

With testimonials, consider having customers do them in video format - through, say, Loom, Soapbox, or Vimeo. They come off as much more believable, in my experience, than do written testimonials.

Encourage your satisfied customers to refer others to your service or product. Offer them a small incentive for doing so, like a discount on their next purchase. Not only does this increase customer retention but it also helps in acquiring new customers at a minimal cost.

Marc Ecko, founder of Ecko Unlimited, started his clothing brand by sending out "Swag Bags." These were custom shirts and stickers sent to influential people. Using this strategy, his brand started getting noticed and the recipients started sharing content and shouting out his clothing. How can your brand utilize the "swag bag" method? You can encourage UGC by asking for feedback, running contests, adding a small gift when a customer purchases a product, try new ways to stand out. Create a unique hashtag and ask customers to share their product use with the hashtag for the chance at a shoutout or entry into a contest. OR, your brand could be a status symbol. Customers would want to share their use because it elevates their own status.

One way of doing this - pitch yourself as a guest for podcasts with the same sort of audience as the one you're wanting to cultivate. With this, if you want to be strategic about it - target podcasts with active social media fed by a drip of clips they create from their episodes. In doing so you ensure you're exposed not just to those who actually listen to the podcast, but to those who follow them on social as well. It also gives you something to repost.

Influencers often surpass regular TV in reach due to their highly engaged and targeted audience. One notable example of an influencer’s reach surpassing traditional TV is PewDiePie, a well-known YouTuber with millions of subscribers. When he promotes a product or brand in one of his videos, he reaches a massive audience, primarily consisting of tech-savvy and gaming enthusiasts. This targeted approach often yields higher engagement and conversions compared to a traditional TV ad that might reach a broader and less engaged audience.

The first example that comes to mind is the Product Marketing Alliance (PMA). During the pandemic, the PMA brand exploded in popularity, and the PMA Slack community was a significant driver. They created an incredible space to talk about product marketing with product marketers. By creating a space for their audience to connect and grow, the PMA now has a gigantic audience regularly logging in to find ways to become better product marketers. (The exact solution PMA provides!) That means their audience is in the right headspace to hear about PMA's solutions while engaged in the collaborative community PMA created around their brand.

Your employees can be your biggest brand ambassadors. Encourage them to share updates and stories about your brand on their social media channels. This will not only improve employee engagement but also expand your brand’s reach.