What are some creative ways to develop new customer support channels?

Collaborative Customer Support Platforms: Utilize collaborative tools that enable real-time collaboration between customers and support teams. This can include shared screens, document collaboration, and co-browsing to resolve issues efficiently. Integration of AI-Powered Virtual Assistants: Integrate AI-driven virtual assistants that can understand and respond to customer queries, freeing up human agents for more complex issues and providing 24/7 support.

Gamify FAQs: Level up knowledge, unlock badges, and make learning fun! Interactive chatbots: AI-powered companions personalize support, solve simple issues, and escalate seamlessly. Social media listening: Respond to customer queries and complaints directly on platforms they use. Micro-video tutorials: Bite-sized, visual guides for quick solutions to common problems. Augmented reality support: Technicians overlay instructions on a customer's real-world view for hands-on help. Community forums: Foster peer-to-peer support and build a valuable knowledge base. Slack integration: Provide instant support within the collaborative platform customers already use. Voice assistants: Hands-free help through smart speakers and virtual assistants.

El uso de videollamadas para impactar eficientemente a tus clientes, ha sido más que todo una respuesta sanitaria a la reciente pandemia. Nos vimos en la necesidad de trabajar con el contacto mínimo, y las videollamadas salvaron el dia. Obviamente tiene algunas limitantes, pero podemos conseguir un buen resultado, especialmente si optamos por los seminarios o sesiones grupales.

Here are 3: Social Media Concierge: Implement a dedicated customer support team on social media platforms, providing real-time assistance, resolving issues, and enhancing brand perception through immediate and public problem resolution. Interactive Tutorials and Chatbots: Develop interactive tutorials and integrate AI-powered chatbots into the company's website and app. This self-service approach provides instant solutions to common queries, freeing up human agents for more complex issues. Community Forums: Create an online community forum where customers can share experiences, seek advice, and crowdsource solutions. Empower users to help each other while establishing a sense of brand community and loyalty.

Sempre apreciei conhecer o rosto e a voz por trás daquele e-mail, bem como me apresentar e o cliente conhecer por quem ele está sendo atendido; O mundo corporativo é formado por pessoas, e eu me preocupo genuinamente com cada uma delas. Assim, mais importante do que uma "visita padrão" é estar disponível para interagir com o cliente na agenda que melhor lhe convier, seja no momento de desconforto e ajustes de tratativas, agindo com humanidade. Utilize o canal que melhor atenda às necessidades do seu cliente, como uma chamada de vídeo ou uma mensagem de áudio, demonstrando cuidado e atenção autênticos.

La evolución de los chatbots ha venido a resolver la creciente demanda de respuestas a consultas por medio de redes sociales y sitios web. Son una forma economica y agil de resolver preguntas frecuentes, adquirir contactos legítimos y reducir significativamente la espera para ser atendidos de nuestros clientes, además de reducir un poco la carga laboral de los CM. Claro que requiere un trabajo y dedicación especial y constante para evolucionar de la mano de las nuevas tecnologías y gustos de los usuarios.

Algo que tem sido muito útil, mas sem perder aquela pitada humanizada é o advento de novas tecnologias que permitem que o cliente interaja com a sua marca, através de IA sem que necessariamente o mesmo perceba que está a falar com uma maquina. Isto ajuda a reduzir o esforço do cliente e prover soluções não usais.

Boost customer support with a smart chatbot. Define goals, choose a platform like Dialogflow, design a user-friendly flow, automate tasks, and integrate FAQs. Enhance efficiency, collect feedback, and ensure consistent support across channels. #Chatbot #CustomerSupport

A simple FAQ chatbot helps in reducing the time spent on answering general / common queries. Although, the customer will still require someone to listen but chatbots will reduce the efforts somehow.

Chatbots com Inteligência Artificial oferecem respostas instantâneas e personalizadas, destacando-se pela capacidade avançada de compreensão da linguagem natural. Utilizando algoritmos de aprendizado de máquina, esses chatbots se adaptam continuamente, antecipando as necessidades do usuário e proporcionando uma experiência intuitiva.

Launching a podcast is a dynamic strategy to educate customers, establish authority, and reach a broader audience. Share industry insights, interview experts, and showcase customer stories. Use the platform to answer FAQs, promote other support channels, and generate leads. This engaging approach builds brand awareness, fosters credibility, and adapts to evolving customer needs. Podcasting adds a personalized touch, enhancing your overall customer support ecosystem.

While aspiring to emulate the success of hosting our own Joe Rogan Experience, podcasts can significantly enhance visibility and engagement. Effectiveness hinges on proper execution, including quality equipment such as a good microphone, sound equipment, and optimal acoustics. Contrary to the misconception that podcasts are a free-form platform, success demands meticulous planning. Always organize talking points and notes, especially when featuring guests. Maintain engagement through a commanding tone, ensuring the creation of enjoyable content that captivates listeners and encourages attentive engagement.

Creating a podcast offers an excellent avenue for disseminating valuable content, educating your customer base, and solidifying your expertise in a specific field. The podcast format can broaden your audience, boost brand recognition, and generate potential leads. It provides an opportunity to delve into subjects related to your product or service, conduct interviews with experts or influencers, narrate customer success stories, and address customer inquiries. Furthermore, a podcast can serve as a promotional tool for your other customer support channels, such as your website, blog, or community, fostering a comprehensive approach to customer engagement.

Content Sharing: Utilize a podcast as a platform to share valuable insights & educate customers about your industry and services. Authority Establishment: Establish your expertise & authority in your niche through in-depth discussions & expert interviews. Audience Reach: Expand your reach, attracting a wider audience & enhancing brand visibility. Lead Generation: Use the podcast as a tool for lead generation by engaging listeners & directing them to your products or services. Customer Engagement: Discuss relevant topics, share customer success stories & address common queries to increase customer engagement. Cross-Promotion: Promote other support channels like your website, blog, or online community through your podcast.

1. **Podcasts de Dicas e Truques:** Crie episódios curtos com dicas úteis sobre o uso do produto, oferecendo soluções práticas para problemas comuns. 2. **Entrevistas com Especialistas:** Convide especialistas da indústria para discutir tópicos relevantes, proporcionando insights valiosos e estabelecendo credibilidade. 3. **Histórias de Sucesso do Cliente:** Compartilhe histórias reais de clientes destacando como superaram desafios, proporcionando inspiração e mostrando o suporte eficaz. Essas estratégias podem agregar valor ao suporte ao cliente, proporcionando uma abordagem inovadora e envolvente por meio de podcasts.

La construcción de comunidades en torno de nuestra marca o empresa siempre es un avance significativo y muy necesaria en la dinámica comercial actual. Ser o formar parte de una comunidad es una necesidad humana inherente, necesitamos sentirnos parte de algo, y si esa comunidad nos valora y retribuye, cuanto mejor.

Creating a customer support community is like nurturing a friendly hub. It's where customers connect, share insights, and assist beyond typical service interactions. This fosters a shift from transactional support to collaborative spaces. Customers evolve into contributors, enriching experiences with knowledge and solutions. Active engagement, discussion platforms, and valuing customer input form the core. Support team facilitate conversations, address concerns, and promote inclusivity. This approach transcends issue-solving; it builds a network where customers feel valued, empowered to aid each other, forging a robust customer base.

En donde podamos generar un grupo de personas que compartan similares gustos y tengan objetivos claros. Que podamos atender sus requerimientos con prontitud y podamos identificar oportunidades de mejora en nuestro negocio que nos lleve al siguiente nivel en lo que estamos trabajando. Gestionar esta comunidad nos permitirá lograr un canal directo y muy “rico” para poder obtener una mayor información que nos permita tomar mejores decisiones

Cultivate customer engagement and loyalty through a vibrant community. Foster belonging, offer peer support, and gather valuable feedback. Facilitate discussions, share updates, and highlight customer success stories. #CustomerCommunity #Engagement

Form a group of loyal customers who can provide regular feedback, test new features, and serve as brand ambassadors. This board can also host community discussions and contribute to creating a more customer-centric support strategy. Introduce gamification elements like points, badges, and leaderboards to encourage community participation. Customers can earn rewards for contributing to discussions, helping others, or providing valuable feedback.

Elevate customer engagement with a gamified experience. Create challenges, quizzes, and missions to motivate and educate. Offer badges and rewards to recognize customer achievements and foster satisfaction. #Gamification #CustomerExperience

Introducing a gamified experience provides an entertaining and innovative approach to inspire, educate, and reward your customers. This approach is instrumental in boosting customer retention, satisfaction, and referrals. Leveraging a gamified experience allows you to design challenges, quizzes, or missions that motivate customers to delve into your product or service, acquire new skills, or attain specific goals. Furthermore, the gamified experience can incorporate badges, points, or rewards as acknowledgments for your customers' achievements, progress, or positive behavior, enhancing their overall engagement with your brand.

Você pode usar uma experiência gamificada para criar desafios, ou missões que incentivem seus clientes a explorar seu produto ou serviço. Também pode oferecer pontos e recompensas de acordo com progresso do cliente, aumentando a sua satisfação em relação aos seus produtos.

Desenvolver uma experiência gamificada é uma forma envolvente e divertida de inspirar, educar e reconhecer seus clientes. Essa abordagem criativa impulsiona a retenção, aumenta a satisfação e promove referências. Ao criar desafios, questionários ou missões, você incentiva os clientes a explorarem seu produto, adquirirem novas habilidades e atingirem objetivos. Além disso, ao oferecer emblemas, pontos ou recompensas, reconhece as conquistas e o progresso dos clientes, incentivando comportamentos positivos e criando uma experiência recompensadora.

Esto permite a los seguidores convertirse en potenciales clientes al tener como referencia nuestras redes y considerarlas de utilidad y respetar nuestro conocimiento. Debemos recordar mantener un vocabulario neutro ya que no es lo mismo un cliente de LinkedIn (otra empresa) que un cliente de Instagram o facebook.

Here are few ways this can be done; - Create a dedicated customer support Twitter account. - Start a customer support blog with helpful tips and advice. - Create a customer support YouTube channel with how-to videos. - Host weekly webinars to answer common customer questions. - Start a customer support podcast. - Hold regular "office hours" to answer customer questions in real-time. - Set up a dedicated customer support WhatsApp group.

1. Gamified FAQs: Let customers unlock answers & rewards while learning about your product. 2. VR troubleshooting: Overlay virtual guides on real-world problems for intuitive assistance. 3. Community-powered support: Foster peer-to-peer help forums, encouraging user expertise. 4. Micro-video snippets: Answer quick questions in bite-sized, snackable video tutorials. 5. Interactive voice assistants: Personalise support with AI companions embedded in smart devices. 6. Social listening tools: Proactively engage in customer conversations on relevant platforms. Remember, the most impactful channels meet your customers where they are, in ways that feel fun, familiar, and helpful.

As part of a unified CRM strategy, a functional omnichannel presence (chat, phone, cloud CRM, IM, community, AI, AR, VR, etc.) is essential to ensure the necessary accessibility for customers. It is important to establish clear guidelines, transparent workflows, and appropriate integrations to facilitate seamless interactions across channels, while also preventing interactions from entering channels not intended for their purpose and causing delays in responses. While virtual mediums provide scalability and ease of access, they should not be considered a replacement for, or explore the possibility of, in-person interactions that are unique in building long term trust and relationships.

Voice Assistants: Integrate voice assistants like Amazon Alexa or Google Assistant to provide hands-free customer support. Voice technology can offer a convenient and accessible support channel for customers. Gamified Support: Implement gamification elements into your customer support channels to make the experience more engaging. Offer rewards or incentives for customers who actively participate in seeking support or providing feedback. Personalized Email Support: Use personalized email support by addressing customers by their first names and tailoring responses to their specific inquiries. Adding a personal touch to email support can make customers feel valued and appreciated.

According to Porter (1996), strategic differentiation can be achieved through innovation in customer services, highlighting the importance of creative approaches. A study by Reichheld and Sasser (1990) highlights that customer loyalty is intrinsically linked to the quality of the service provided, which highlights the need for effective support channels. In this context, the adoption of emerging technologies, such as AI-based chatbots (Li, 2020), and the integration of social platforms (Smith, 2018) are examples of innovative strategies. Furthermore, value co-creation with customers, as proposed by Prahalad and Ramaswamy (2004), can result in the identification of new opportunities for personalized and customer-centric support channels.