Chatbots and automation tools can be incredibly useful for engaging with candidates 24/7, providing information, and guiding them through the application process. To make the most of this opportunity, it's important to design conversations that are engaging, relevant, and human-like. You should use a friendly and conversational tone that reflects your employer brand and culture. Additionally, segment and personalize your messages based on the candidate's profile, interests, and behavior. Furthermore, provide clear and concise information that answers the candidate's questions and concerns. Open-ended questions, multiple-choice options, or rating scales can be used to elicit feedback and preferences from the candidate. It's also beneficial to include images, videos, or links to enhance the visual appeal and interactivity of the conversation. Avoid jargon, acronyms, or technical terms that the candidate may not understand. Finally, test and optimize your conversations regularly to ensure they are effective and error-free.