What steps can you take to start a career as a freelance PPC consultant?

1 Learn the basics

Before you offer your services as a freelance PPC consultant, you need to learn the basics of PPC marketing. You should familiarize yourself with the main platforms, such as Google Ads, Bing Ads, and Facebook Ads, and understand how they work, how to set up and optimize campaigns, how to conduct keyword research and analysis, how to write effective ad copy, and how to measure and report results. You can find many online courses, tutorials, blogs, and podcasts that can help you learn the fundamentals of PPC marketing and stay updated on the latest trends and best practices.

2 Get certified

One way to boost your credibility and demonstrate your expertise as a freelance PPC consultant is to get certified by the platforms you use. For example, Google Ads offers several certifications for different aspects of PPC marketing, such as search, display, video, shopping, and app ads. You can take online exams and earn badges that you can display on your website, portfolio, or profile. Similarly, Bing Ads, Facebook Ads, and other platforms also offer certification programs that can help you validate your skills and knowledge.

3 Build your portfolio

To attract and impress potential clients, you need to build your portfolio of PPC projects. You can start by creating and running your own campaigns, either for your own website, blog, or social media accounts, or for a cause or niche you are passionate about. You can also offer your services for free or at a low cost to friends, family, or local businesses who need help with their online advertising. The goal is to showcase your abilities and results, and to collect testimonials and feedback that you can use to market yourself.

4 Network and promote yourself

As a freelance PPC consultant, you need to network and promote yourself to find and secure clients. You can use various channels and strategies to do this, such as creating a professional website, blog, or social media presence, where you can share your portfolio, credentials, and contact details. You can also join online communities, forums, and groups related to PPC marketing, where you can offer advice, answer questions, and connect with other professionals and potential clients. You can also use platforms like Upwork, Fiverr, or Freelancer, where you can bid on PPC projects and showcase your ratings and reviews.

5 Keep learning and improving

The world of PPC marketing is constantly changing and evolving, so you need to keep learning and improving your skills and knowledge as a freelance PPC consultant. You should follow the latest news, updates, and innovations from the platforms you use, and learn how to adapt your strategies and techniques accordingly. You should also seek feedback from your clients, and use tools and metrics to evaluate your performance and identify areas for improvement. You should also invest in your professional development, by taking courses, attending webinars, reading books, or joining associations or organizations related to PPC marketing.