What technologies should you master to get a promotion in Sales Development?

1 CRM software

CRM software is the backbone of any sales development team, as it helps you manage your contacts, activities, pipelines, and reports. You should be familiar with the features and functions of your CRM system, and how to use it to optimize your workflows, automate your tasks, and track your metrics. You should also be able to customize your CRM to fit your needs, such as creating custom fields, filters, views, and dashboards.

2 Email tools

Email is one of the most common and effective channels for sales development, but it can also be time-consuming and repetitive. That's why you should leverage email tools that can help you create, send, and monitor your email campaigns. You should learn how to use email templates, personalization, segmentation, scheduling, and tracking to improve your open, click, and response rates. You should also know how to use email analytics to measure your performance and optimize your strategy.

3 Phone tools

Phone is another essential channel for sales development, as it allows you to build rapport, overcome objections, and close deals. But you need to have the right phone tools to make your calls more efficient and successful. You should learn how to use dialers, voicemail drop, call recording, and call transcription to save time, increase your reach, and improve your quality. You should also know how to use call scoring, coaching, and feedback to enhance your skills and results.

5 Video tools

Video is a growing channel for sales development, as it helps you stand out, capture attention, and convey your value proposition. But you need to have the right video tools to create and share your video messages. You should learn how to use tools like Vidyard, Loom, and BombBomb to record, edit, and embed your videos in your emails, social media posts, and landing pages. You should also know how to use video analytics to track your views, clicks, and conversions.

6 Data tools

Data is the fuel of any sales development team, as it provides you with the insights and intelligence you need to make informed decisions and actions. But you need to have the right data tools to collect, analyze, and leverage your data. You should learn how to use tools like ZoomInfo, LeadIQ, and Clearbit to find and verify your prospects' contact information, and how to use tools like HubSpot, Google Analytics, and Mixpanel to measure and optimize your sales development performance.