What are the top survey research software tools for conducting multilingual surveys?

Hemos probado casi todas. Forsta (Confirmit) resulta ser la mas sólida y completa. Es ideal para estudios complejos como los que se suelen realizar en Investigación de Mercado

SurveyMonkey ofrece una amplia gama de funcionalidades, incluyendo la posibilidad de traducir encuestas a múltiples idiomas y analizar los resultados en un solo lugar, lo que facilita la interpretación de datos multilingües. Qualtrics se distingue por su robustez y capacidad de personalización, permitiendo a los investigadores diseñar encuestas complejas y traducirlas a varios idiomas con facilidad. Además, su análisis avanzado de datos multilingües proporciona insights profundos y accionables. Typeform, con su interfaz intuitiva y diseño atractivo, es ideal para encuestas interactivas y atractivas en varios idiomas. Su capacidad para integrar traducciones y analizar respuestas de manera coherente.

Algumas ferramentas ajudam a facilitar a pesquisa em múltiplos idiomas, permitindo que os pesquisadores acessem e compreendam conteúdos de uma ampla gama de fontes e contextos linguísticos. O próprio google translate (tradutor) permite a compreensão rápida e eficiente de trechos de artigos e pequenos textos. Além dele destaco o Google Scholar (acadêmico) que permite pesquisar artigos em vários idiomas. Ele oferece tradução automática para facilitar a compreensão de artigos em varios idiomas...

There are a number of survey platforms you can choose from. I started out on SurveyMonkey, but these days Qualtrics is one of the top players. I recently signed up for a trial account for QuestionPro. They have multilingual capabilities for over 95 languages.

Most of the surveys tools are great, but for a unified customer view, look for omnichannel communication tools. Imagine one dashboard showing all interactions (email, chat, social media) - a game-changer for reports & automation! Intercom's a strong option, but consider these features when choosing: Channels: Covers email, chat, social media etc.? Dashboard: Single view for all interactions? Data Analysis: Can you analyze communication data? Automation: Welcome messages, follow-ups, etc.? Here are some other tools: Zendesk: Comprehensive platform with omnichannel capabilities. Salesforce Service Cloud: Integrates with Salesforce CRM. Freshdesk: Ticketing, self-service & omnichannel communication.

Algumas das ferramentas mais indicadas para análise de interface do usuário são Hotjar e Maze. A primeira permite coletar dados comportamentais, isto é, sem que o usuário seja interpelado por perguntas. A segunda, permite testarmos a interface antes dela ser lançada, com protótipos, card sorting etc.

Most survey tools are quite intuitive. They offer easy ways to set up different question types. Many have drag and drop functionality and easily allow the import of custom images. Having a mobile friendly orientation is a must as 30-40% of responses come from these devices (per Toluna and Clear Seas respectively).

A common mistake is choosing a tool that's too complex. Survey creators often struggle with advanced settings, which distracts from crafting quality content. Ensure your tool supports multiple languages without needing technical expertise. Poor UI design can confuse participants, leading to lower completion rates and inaccurate responses. Avoid cluttered interfaces and prioritize simplicity for better user engagement. Overlooking mobile optimization is a frequent error. Many regions have high mobile usage, and if your survey doesn’t display correctly on all devices, you risk losing valuable data. Always test for various screen sizes. A user-friendly UI avoids these pitfalls, making your survey process efficient and effective.

High translation quality ensures that the survey is culturally relevant and accurately understood by respondents, leading to reliable data and insights across diverse demographics. Marketing survey tools with multilingual capabilities and good translation quality include: 1. SurveyMonkey: Offers multilingual surveys and professional translation services. 2. Typeform: Supports multiple languages with high-quality translations. 3. Qualtrics: Provides advanced multilingual survey options and accurate translations. 4. Google Forms: Allows for multilingual surveys with manual translation input. 5. SurveyGizmo (Alchemer): Features multilingual support and quality translations.

Translation needs to be accurate for any survey and thus only a regular speaker of the language can be asked to translate the questionnaire, that too after explaining to him the context of the research.

Beyond linguistic accuracy, ensuring cultural relevance in survey translations is crucial. Tools like Qualtrics and Transifex offer in-context reviews and community-based translations, ensuring your questions fit the cultural context perfectly. These tools leverage native speaker insights to avoid cultural insensitivity and enhance data reliability.

One thing I would add to what other authors have already covered it. Adoption of tools is directly dependent on the language integration they can do. Ultimately MR is all about sampling across different strata of population and running surveys in local language is key.

After collecting responses, robust data analysis features are crucial. A common mistake is using software that can't handle multilingual data, leading to manual translation and potential errors. For example, choose software with tools that analyze data in multiple languages and offer multilingual visual representations to ensure clear and comprehensive insights. Tableau is a good start.

From my perspective, having software with advanced data analysis capabilities is essential post-survey collection. It should handle data in multiple languages, facilitating comparison across diverse language groups without manual translation. This feature not only enhances insights but also reveals nuanced patterns otherwise obscured by language barriers. Visual representations like charts and graphs should support multilingual labels to ensure clarity and ease of interpretation across language groups.

Ainda que algumas ferramentas ofereçam, hoje, funcionalidades de AI para análise de dados, o conhecimento humano, do analista, é indispensável. Survey Monkey e Typeform permitem a exportação de dados em tabelas, por exemplo, que depois deverão ser analisados em outras ferramentas como Excel, Google Sheets ou SPSS.

Yo creo que la función de traducción del programa de encuestas es una enorme ayuda. Sin embargo, aun es fundamental la revisión por parte del investigador. Un error idiomático genera distancia lo cual sin dudas afectará el nivel de respuestas y la calidad de las mismas.

Survey design must be clear, concise, and engaging to the respondent. Adding interactive touches such as sliders or drag and drop keeps respondents involved and reduces boredom.

Dependendo do plano escolhido, é possível contratar recursos mais avançados como, por exemplo, gráficos automatizados, insights, highlights, compra de base, reenvio de emails automatizado etc.

Support is key. There are tons of survey software options to choose from. Nobody wants to be thrown in the deep end of the pool without any support! Webinars, training videos, and live support are very important to help new users get up to speed and to help advanced users get the most out of a tool.

When conducting multilingual surveys, it’s important to choose survey research software that supports multiple languages, offers robust translation management, and ensures seamless data collection and analysis. the top tools for this purpose: .*Google Forms -Features* Supports multiple languages via manual entry, simple interface, and integration with Google Workspace. -Pros- Free, easy to use, and widely accessible. - cons* Limited in terms of advanced features and analytics. Choosing the right tool depends on your specific needs, including the complexity of your surveys, your budget, and the level of customization and support you require.