What's the best font for a news package?

2 Choose the size

The size of the font you use depends on how much space you have on the screen and how much information you want to convey. Generally, you want to use a font that is large enough to be seen and read by your audience, but not so large that it distracts from the visuals or the audio. A good rule of thumb is to use a font size between 24 and 32 points for graphics and captions, and between 18 and 24 points for lower thirds. You can also adjust the kerning, spacing, and alignment of the font to make it fit better on the screen.

3 Contrast the colors

The colors of the font you use can also affect the visibility and impact of your text. You want to use colors that contrast well with the background and the images, but also complement the overall color scheme of your package. For example, you can use white or yellow fonts on dark backgrounds, and black or blue fonts on light backgrounds. You can also use colors that match the dominant hue of your visuals, such as red for a fire story or green for a nature story. Avoid using colors that are too bright, too dull, or too similar to the background.

4 Avoid the clutter

One of the most common mistakes that journalists make when choosing fonts for their news packages is using too many fonts or too many styles. This can make your text look messy, confusing, or unprofessional. To avoid the clutter, you should limit yourself to one or two fonts per package, and use them consistently throughout. You should also avoid using too many effects, such as shadows, outlines, or gradients, that can make your text hard to read or look cheap. Instead, use simple and clean fonts that convey your message clearly and effectively.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?