What's your email marketing calendar and budget strategy?

Here's how I come up with my email marketing calendar and budget strategy: - Strategic Planning: Align email campaigns with overall marketing objectives and seasonal trends. - Budget Allocation: Allocate resources based on campaign goals, audience size, and desired reach. - Calendar Organization: Schedule emails to coincide with key dates, promotions, and product launches. - Testing and Optimization: Experiment with different send times, subject lines, and content to maximize ROI. - Performance Tracking: Monitor campaign performance against set KPIs and adjust strategies accordingly.

Without a clear and well-defined objective, no results are achieved. My first goal is to ALWAYS have a clean subscriber list: - no fake email addresses - no subscribers without reactions Every 60 days I activate a "reawaken" campaign for subscribers, and I send the same email 3 times at 3 different times. Every new submission excludes all subscribers who have had a reaction. At the end of the third sending I "without any mercy" move all the subscribers without reactions to the "zombie" list. The zombie list follows another slower strategy, to recover the recoverable. With a filter like this you go on to the next objective. To set and achieve a goal with email marketing you need to have a 100% clean list and a good deliverability.

Defining clear goals is the cornerstone of any successful email marketing strategy. By leveraging SMART objectives, you're setting the stage for measurable growth that resonates with your brand's vision. Remember, it's not just about sending emails; it's about crafting a narrative that aligns with your audience's journey and drives them to action. As someone who's seen the power of retention marketing, I can attest that a well-defined goal is like a lighthouse guiding your campaigns to shore, ensuring every send is a step towards that $80m+ impact.

In my experience, knowing exactly what you want to achieve helps immensely in allocating budget and scheduling. For example, when we aimed to increase customer engagement, we focused our budget more on content creation and set precise timelines for each campaign phase.

Beginning of planning every year's calendar should include a detailed check of the number of people in a segment, and segment-wise performance. The two main things to capture here are: 1. Understanding the best performing frequency for each segment 2. Understanding the transfer mechanism for people switching segments This data will be good enough to indicate all the campaigns required for the brand for a good chunk of time. This data needs to be rechecked regularly.

From my experience, segmenting and personalizing emails has been a game-changer for the DTC brands I've worked with, often leading to insane engagement rates. And let's talk about timing—sending that perfect email at the right moment can feel like striking gold. It's all about making big moves with precision, and a well-planned calendar helps you do just that.

Planning email content is indeed a meticulous task. In my experience, the value of each email is paramount. I've seen campaigns with an 'insane' level of personalization and segmentation perform 'big moves'. Tools like Google Calendar or Asana are 'bang on' for mapping content and avoiding last-minute stress. Remember, a well-planned email marketing strategy can unlock untapped revenue, it's not always about throwing more money at ads.

Email calendars are good for tracking one-off sends, and are typically using as a project management tool to plan for upcoming content. One thing to keep in mind, though, is you can't use it to reliably look at how often you are emailing your users. Automated tracks abound, and the more you build the easier it gets to have multiple emails sent on the same day. As best you can, keep this in mind and try and build a communication flow that is sensible for the recipient.

Mapping your content strategy is as important as creating a blueprint for an empire! It is easy to align goals and audiences to create targeted, impactful emails. Understanding TA helps prioritize content types and channels, maximizing your budget. Plan diverse content, creating a predictable and engaging email flow. Track metrics for different content. See what resonates and adapt accordingly. Tools that help HubSpot Calendar: Visualize, schedule, and collaborate Trello: Drag and drop your content workflow CoSchedule: Plan emails alongside social media Asana: Track deadlines and dependencies. Remember to learn and grow. #contentstrategy #emailmarketing

Going back to customer profiles and lifecycle is key here. Get to know your customers and the lifecycle moments they belong in. For example, a new email who's engaged but hasn't purchased, vs. churned past purchasers who are unengaged, for example. - You'll want to be more aggressive with your acquisition group, so plan more around value messaging and higher cadence - Your churned customers who aren't opening emails don't need more emails. Choose a strategic touchpoint within your plan to craft a great message with a low send frequency. Use that to build out your entire plan and make sure you're crafting the right message to the right audience

Create a framework or template for future campaigns to save you time. Your email program should have a fixed cost (like your platform) plus team time. Use AI to help save on copywriting and don't get too fancy with the design. The right message to the right audience is far more important than any other bells and whistles. Outsource your designs to freelancers, but I encourage brands to keep strategy and high-level messaging in-house or closely working with the brand to keep it relevant and high quality!

In my years spearheading email campaigns for DTC brands, I've seen the insane ROI that a well-allocated budget can bring. It's wild how much untapped revenue lies in the details—like meticulously tracking every dollar in Excel. When you love the data, it's like setting your strategy on fire, in the best way. I've witnessed brands make crazy big moves, simply by optimizing their spend on design, copy, and analytics. It's giving results, and we love to see it. Trust me, a solid resource allocation plan? I rate it—it's where the magic happens.

In my experience, allocating resources for email marketing is a crucial step that can significantly impact the success of your campaigns. It's not just about the budget, but also about the right tools, team, and strategy. I've seen campaigns with big budgets fail due to poor planning and vice versa. It's giving a clear picture that meticulous planning and resource allocation are key. Also, using a tool like Excel or Google Sheets for tracking expenses and income is a bang on strategy, it's simple yet effective.

In email marketing, smart resource allocation is key. I allocate budget not just for tools and platforms, but also for creative aspects like design and copywriting. For instance, we invest more in copywriting for campaigns targeting high-value customers. Tracking every dollar in a spreadsheet helps us see the ROI of each campaign clearly, ensuring we're investing wisely and getting the best out of our team's efforts.

The direct costs are easy to calculate: - Email Service Provider - Costs for using image stock websites. Indirect costs: - Time of the team members creating the strategy and tactics - Time of the team members creating design - Software licenses for image processing, copywriting, etc. All these costs should be lower than the profit generated by email marketing conversions :)

The power of a well-crafted campaign is unreal. It's all about making those big moves with precision. By mapping out a content calendar and budget, you're setting the stage for a campaign that's fire. It's giving your brand the chance to connect with customers on a deeper level. When you nail that strategy and see the engagement stats spike, it's wild! Seriously, it's a game-changer, and I rate it for any brand looking to unlock untapped revenue without pouring cash into endless ads. Lol, it's like giving Zuck the slip and keeping the wins in-house.

Always be in compliance! Not only are their laws to consider, but it's a BIG turnoff not being respectful to your audience. Don't allow an email to be the reason you lose a sale or a client.

Send your emails to engaged segments who you know are interested in your topics (for example, those who recently interacted with your website or shop). This ensures high open and click-through rates, improving the likelihood that your emails are favorably presented by email clients.

First let go to people ho are not interested in your newsletter content, these people are: - people who unsubscribed from your emails - people who never opened your emails in the past 6 months or more. Second: - Define segments and send different content based on segmentation. Third: Personalize with name and based by interaction. With what category of products this person interacted in the previous emails? Send 1 or 2 more newsletters with that type of content.

For budgeting, we adopt a data-driven approach. Analysis of past campaign performance, market research, and industry benchmarks guide our budget allocation, ensuring investment in high-ROI channels while staying flexible for emerging opportunities. In execution, we adhere to industry best practices for deliverability and compliance. Advanced segmentation and personalization tailor messages to subscriber needs, while continuous testing and optimization maximize engagement and conversion rates. We rely on MailerLite for campaign management, task automation, and subscriber behavior insights. This enables rapid iteration, real-time feedback response, and continuous improvement across our email marketing efforts.

Monitoring your email metrics is like having a GPS for your campaign's journey—it's essential for staying on course. By analyzing KPIs like open rate and click-through rate, you're not just counting numbers; you're gaining insights into customer behavior and preferences. This intel is fire for making big moves in your strategy. It's giving you the power to pivot with precision, ensuring every dollar is working hard for your brand. When you see that ROI spike, it's unreal satisfaction—proof that your email game is strong.

After each campaign, it's important to evaluate its performance. Key metrics to consider include open rate, click-through rate, placed order rate, unsubscribe rate, bounce rate and spam complaint rate. Particularly with campaigns, it's advisable to incorporate A/B tests to gain valuable insights. For example, testing different subject lines or send times can provide crucial information for optimizing future campaigns.

Monitoring your metrics is crucial for email marketing success because a few good emails can catapult your results. Here's what I mean... Let's say you send 20 emails. According to the 80/20 rule, the top 20% of those emails (four of them) should generate 80% of your results. Once you know which four emails generated the bulk of your results, you can reuse them in your next email marketing campaign. Or, even better, use them in an autoresponder sequence that gets results for you automatically. 😁

Monitor basic email marketing stats: opens and clicks to see how people interact with your emails. Use UTM tracking variables and GA4 to track their behavior on the landing page and the conversions.

Before planning your strategy you need to make sure that you have a SOP in place to monitor your key metrics such as: open-rate and click-through rate and conversions to understand performance. I would always recommend using UTM tracking and GA4 to track their behavior even with tools like Triple Whale or Hyros attribution is not always accurate. Without this understanding of was the commercial aim achieved it makes it hard to allocate any time or monetary capital to email marketing. It is not so much about how many emails you send but of the value provided to the recipient.

Email marketing is dynamic. After the initial setup, continuous testing and adjustments based on test results are essential. Test, adapt, test again, adapt again - it's like a never-ending story. This ongoing process ensures that your email marketing strategy stays relevant and effective in engaging your audience.

First check the opens and clicks. Try to increase them with better subject line and copywriting (assuming you are not landing in spam folder) Then check the conversion, if it's low, try to send another offer or try to collect more qualitative subscribers (closer to your ICP) for your current offer.

With Gmail and Yahoo becoming more strict around email it's important to choose a strategy that is a bit more refined than a spray and pray approach. In other words no more blasting emails to your whole list. But zooming out it's going to be important that you do make sure you still send to your whole list at least once every period. Otherwise it doesn't make sense to keep people on your lists of you're not sending to them anymore. It's a balancing act that should be included in a good strategy. Lastly, keep your eyes out on the performance of your emails. It takes time to create emails, time equals costs. At the end of the day it should bring more in than it costs to do.

We do this on monthly basis. All of our campaigns are planned 1 month ahead and at the end of the month, we do a full breakdown of what's working and what's not working, also collaborating with client to create even better campaign calendar for the next month.

Nimm dir alle zwei Wochen oder einmal im Monat – je nachdem wie viele E-Mails du versendest – extra Zeit, um deine Ergebnisse genau anzuschauen und zu interpretieren. Besprich die Ergebnisse mit deinen Kollegen oder hole dir einen Experten dazu. So erzielst du meist bessere Ergebnisse. Lerne aus deinen Erfolgen und Fehlern und lass die Erkenntnisse in deine Planung einfließen.

Email marketing budget ≠ only ESP cost. What needs to be considered when building an email marketing budget for the next year or doing it from scratch? 1. 𝗗𝗮𝘁𝗮𝗯𝗮𝘀𝗲 𝗴𝗿𝗼𝘄𝘁𝗵. The number of users will increase, and therefore, you will pay more for storing those contacts. 2. 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀. Native integrations, as well as automation tools, are not free of charge. Check inevitable integrations before finalizing the budget deal. 3. 𝗢𝘂𝘁𝘀𝗼𝘂𝗿𝗰𝗲 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀. Will you need help with building HTML or designing banners? 4. 𝗤𝗔, 𝗱𝘆𝗻𝗮𝗺𝗶𝗰, 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝘁𝗼𝗼𝗹𝘀. There is a great number of tools aimed at making your email life easier and personalizing your communication.

Often times, if you’re not a huge brand with huge resources to allocate towards email, you should keep your campaign calendar relatively simple. Instead of sending lots of email to hyper-segments and reducing the total number of recipients, send to broader segments and increase the total number of recipients through that. In most cases, that will lead to more sales and better results.

While focusing on short-term campaign execution, don't lose sight of long-term strategic objectives. Allocate budget for initiatives that contribute to long-term brand building, audience growth, and customer retention. Balance immediate revenue-generating activities with investments in initiatives that lay the foundation for sustainable growth and profitability over time.

Always have a backup plan for unexpected changes or opportunities in the email calendar. For instance, if a campaign idea isn't performing well, be ready to pivot or optimize on the fly. Having flexible calendar slots can save your strategy from challenges.