Quelle est votre stratégie de benchmarking SEO ?

SEO benchmark strategy varies for industry wise.First, take care of low-hanging fruit. Fix things that are easily fixed. Next, determine what issues might impact your rankings most, then solve these as well. If you are a regular visitor to this Define your keywords & analyse Compare UX Perform a backlink analysis Find content opportunities

Okay, so none of the above makes sense, because it's AI generated based on who knows what content. Let's lay down some basics. SEO is a zero sum game. What does that mean? The every ranking you gain is a raking someone else loses. There is limited space in the top page. You're not ranking in a vaccuum, you are competing. I like to divide my analysis into three categories: - Content - Technical SEO - Backlinks Segmenting my competitor analysis this way helps me identify my weakest area so that I can create a strategy to improve it. Each of these categories has it's own set of metric to focus on.

Here's a concise SEO benchmarking strategy with a bit more detail: Goal Setting: Define specific SEO goals, like boosting organic traffic by 20% in six months. Competitor Analysis: Study top competitors to identify their keywords and strategies. Keyword Research: Find high-potential keywords using tools like SEMrush or Ahrefs. On-Page Optimization: Improve titles, meta descriptions, headers, and content using target keywords. Technical Audit: Check for issues like broken links, site speed, and mobile-friendliness. Content Strategy: Link Building: Secure quality backlinks through guest posts, partnerships, or outreach. Local SEO (if needed): Optimize for local search with a Google My Business profile and reviews.

Focusing on core metrics like organic traffic, CTR and conversions is undoubtedly essential. However to truly optimize your SEO strategy a more nuanced approach is required. While DA is a popular metric, it's crucial to remember that it's just one piece of the puzzle. Overreliance on a single metric can lead to misleading insights. It's essential to consider how DA correlates with other factors like organic traffic quality, conversion rates, and user behavior. Other Metrics like bounce rate time on page and scroll depth offer deeper insights into user engagement and satisfaction also important. By combining these metrics with traditional SEO data we can identify areas for improvement and optimize our content accordingly.

I believe a robust SEO benchmarking strategy is essential for tracking progress and achieving long-term success. Here’s how I approach selecting the right benchmarks to guide my SEO efforts effectively: 1. Define Clear Objectives I start by clearly defining the objectives of my SEO strategy. Whether it's improving organic traffic, increasing keyword rankings, or enhancing user engagement, having specific goals helps me choose relevant benchmarks that align with these objectives. 2. Identify Key Performance Indicators (KPIs) I select KPIs that provide actionable insights into my SEO performance. Common KPIs I focus on include organic search traffic, keyword rankings, click-through rates (CTR), bounce rates, and conversion rates.

This is the most crucial aspect of Bench Marking. When you reverse your competitors, you will know what exactly they have implemented to achieve the rankings. You should analyse your competitor's overall website, since how long they have been there, what is the website's size, link velocity, content velocity, content quality, intent satisfaction, link profile, keyword strategy, and topical authority. All these aspects will help you benchmark and create a tailor-made strategy for your brand and also give an idea of how you should allocate resources to execute your SEO plan & strategy.

To effectively identify your SEO competitors, adopt a data-driven approach. An SEO competitor isn't just a business rival; they should target the same keywords, cater to your audience, and address similar consumer needs. There are several methods to identify these competitors: 1) Manual Analysis: Search your keywords on search engines for a direct view of SERPs. This is cost-effective but may have biases. 2) Bottom-up Analysis: Group keywords, download SERP results, and analyze to spot recurring competitors. Comprehensive, yet time-intensive. 3) Top-down Analysis: Consult with departments like sales and marketing for competitor insights, then cross-check with SEO tools.

Identify and analyze your main competitors in the online space. This involves not only recognizing direct competitors but also assessing their SEO efforts. Look for competitors who consistently rank well for relevant keywords and have a strong online presence. This step is vital for understanding your competitive landscape.

I really paying a great attention when it comes to identifying organic competitors I can know which keywords bring the most traffic The Domain rating for top keywords So I can know If I can compete on this keyword or not I can know how many backlinks they had and what domain is refers to my competitors' domain

- Deepen Competitor Understanding: Go beyond surface-level analysis. Explore competitors' content themes, audience engagement metrics, and conversion funnels to identify unique opportunities. - Leverage Social Media: Analyze competitors' social media presence to understand brand voice, audience sentiment, and potential partnership opportunities. - Track Local SEO: For businesses with a physical location, monitor competitors' local SEO efforts, including Google My Business optimization, online reviews, and local citations.

Imagine you're embarking on a treasure hunt, but instead of gold, you're after those precious SEO insights. First off, let's talk data collection. It's like building your treasure map. Start by defining your benchmarks. Who are your top competitors? What metrics matter most to you? Once you've got that sorted, use tools like Google Analytics, Moz, or Ahrefs to gather the relevant data. Keep a keen eye on things like organic traffic, keyword rankings, and backlinks. It's all about painting a clear picture of where you stand in the SEO landscape. Back when I was managing a small e-commerce site, I stumbled upon a goldmine of data. By regularly monitoring our competitors' website changes, we could see what strategies were working for them.

- Deepen data analysis: Beyond basic metrics, explore advanced analytics like user behavior, keyword difficulty, and competitor conversion rates to uncover hidden opportunities. - Prioritize actionable insights: Focus on data points that directly influence your SEO strategy, such as identifying underperforming content, uncovering untapped keyword potential, and pinpointing technical SEO issues. - Regular benchmarking is key: Establish a consistent benchmarking schedule to track performance trends, measure the impact of SEO efforts, and adapt your strategy accordingly.

SEO Audits: Conduct regular SEO audits of your website. Assess on-page and off-page elements, technical SEO factors, and user experience. Use tools like Google Analytics, Google Search Console, and third-party SEO platforms. Competitor Data Collection: Gather data on your competitors using SEO tools. Analyze their keyword rankings, backlink profiles, and content strategies. Identify areas where you can outperform or address weaknesses in your own strategy.

Gather Data: Use SEO tools to collect data on both your site and your competitors. Key tools include: Google Analytics: For traffic data and user behavior. Google Search Console: For keyword performance and technical SEO insights. SEMrush/Ahrefs/Moz: For competitive analysis, keyword tracking, and backlink profiles.

It will be helpful to create a backlog for what for sure couldn't be done at this moment. It will help to evaluate results in a retrospective

Now that you have the data, let's turn it into action. Identify where you can shine and where there's room for improvement. Prioritize tasks, allocate resources wisely, and roll out your plan. Keep an eye on the performance and be ready to tweak as needed—SEO is a journey, not a one-time thing. With these steps, you're not just benchmarking; you're creating a roadmap to success, ensuring your website not only meets but exceeds those SEO goals.

Based on your business priorities, you can set total organic traffic, total keywords in the top 10 rankings, total sign-ups on your site, total backlinks, bounce rate, dwell time, total goal completions, etc., as metrics for SEO success measurement

- Data-Driven Decision Making: Leverage benchmarking data to identify specific, actionable opportunities for improvement. This targeted approach maximizes ROI. - Continuous Optimization: Treat SEO benchmarking as an ongoing process. Regular analysis and adjustments ensure your website stays competitive in the evolving search landscape. - Strategic Resource Allocation: Prioritize tasks based on their potential impact and align resource allocation accordingly. This optimizes your SEO efforts and budget.

The essence of any SEO endeavor lies in its strategic intentionality. While data provides the map of where we've been and where we stand, goal setting charts out our desired destination. But simply setting a goal, no matter how ambitious or well-defined, isn’t enough. What bridges the gap between our present state and our objectives is a meticulously crafted action plan. Every time I consider the SEO landscape, I liken it to a chessboard. Each move is calculated, building on previous ones, with an endgame in sight. Setting our goals is akin to visualizing the checkmate, while the action plan represents the strategic moves to get there.

Average Dwell Time is also a very important metric to track which is still not in primary consideration for most of SEO professionals. Instead of only pushing the activities of deriving users to a website we should also keep our focus on engaging the users to that website. Once you succeed in engaging most of the coming users to your website then it naturally leads you to better outcomes and conversions.

My SEO benchmarking strategy involves analyzing the performance of my website and content against competitors and industry standards. This includes identifying key performance indicators such as organic search traffic, keyword rankings, backlink profiles, and on-page optimization. I also compare my website's performance to industry benchmarks and best practices to identify areas for improvement and set realistic goals for growth. Additionally, I regularly monitor and track changes in search engine algorithms and industry trends to stay ahead of the competition.

- Explore the concept of "unexpected connections." How do seemingly unrelated events or ideas intersect to create new opportunities or solutions? - Highlight the importance of fostering a culture of curiosity and experimentation. Encourage readers to embrace unconventional approaches and challenge assumptions. - Discuss the role of storytelling in inspiring innovation. How can sharing personal anecdotes or fictional narratives spark creative thinking and problem-solving?

To simplify: make sure you answer these 3 questions with some data to back up your rational: - Who is showing for what I want? (aka: who is ranking for this type of content and topic) - How strong/healthy is their website? (aka: their server's quality, indexing expansion, site performance, redirects, erros, etc) - What is their level of recognition and authority in their industry? (aka: reputation, backlinks, history, etc) With these questions answers, you will understand who are your competitors, how well they are doing it and how hard it will be, in terms of resources, to get close to where they are. Now you have a point of reference as a benchmark.

While I'm all for benchmarking against competitors as a baseline, the metrics I'm really looking for are: * How far past them can we go? * How much better can our site rank for primary keywords, not just long tail "keyword gaps"? * How can we get higher quality, more authoritative links? * How can we consistently earn 5 star reviews? * How can we write better content that proves we offer a better service/product?

In SEO, set clear, measurable goals and create an action plan with tasks like optimizing content, building backlinks, improving site speed, and publishing high-quality content. Identify KPIs such as increased traffic and higher conversions, assign responsibilities, and track progress. Here’s what else to consider: regularly review and adjust strategies based on data, stay updated with SEO trends, and ensure alignment with business objectives.