What's your strategy for analyzing content feedback?

1 Define your goals and metrics

Before you ask for feedback, you need to have a clear idea of what you want to achieve with your content and how you'll measure its success. Depending on your content type, purpose, and audience, you may have different goals and metrics, such as traffic, engagement, conversions, retention, or satisfaction. Having specific and measurable goals and metrics will help you frame your feedback questions and evaluate the results.

2 Choose your feedback methods and sources

There are many ways to gather feedback on your content, such as surveys, polls, ratings, comments, reviews, interviews, focus groups, or analytics. Each method has its advantages and disadvantages, depending on the type and amount of feedback you need, the time and resources you have, and the preferences and behaviors of your audience. You should also consider the sources of your feedback, such as customers, prospects, leads, subscribers, followers, peers, experts, or stakeholders. Ideally, you want to get feedback from a representative and diverse sample of your target audience.

3 Organize and categorize your feedback

Once you have collected your feedback, you need to organize and categorize it in a way that makes it easy to analyze and act on. You can use tools like spreadsheets, databases, or software to store and sort your feedback data. You can also use techniques like tagging, filtering, or grouping to identify patterns, themes, or trends in your feedback. For example, you can categorize your feedback by content type, topic, channel, sentiment, or issue.

4 Analyze and interpret your feedback

The next step is to analyze and interpret your feedback data and compare it with your goals and metrics. You want to look for insights, gaps, opportunities, or challenges that can help you improve your content development process and outcomes. You can use tools like charts, graphs, or dashboards to visualize your feedback data and make it easier to understand. You can also use methods like SWOT analysis, gap analysis, or content scoring to evaluate your content strengths, weaknesses, opportunities, and threats.

5 Act on your feedback

The final step is to act on your feedback and implement changes or improvements to your content strategy based on your analysis and interpretation. You should prioritize the most important or urgent feedback items and create an action plan with specific tasks, deadlines, and responsibilities. You should also communicate your feedback findings and actions to your team, stakeholders, or audience and explain how you used their feedback to enhance your content. Finally, you should monitor and measure the impact of your feedback actions and track your progress towards your goals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?