What's your strategy for following up with low-quality leads?

3 Qualify your leads

The third step is to qualify your leads and determine their readiness and fit for your solution. You can use calls, chats, demos, or other methods to ask qualifying questions and uncover their needs, budget, authority, and timeline. You want to find out if they have a problem that you can solve, if they have the resources and decision-making power to buy, and if they have a clear timeframe to make a purchase. You can also use lead magnets, such as case studies, testimonials, or free consultations, to generate interest and urgency.

4 Follow up consistently

The fourth step is to follow up consistently and persistently with your leads until they either buy or opt out. You can use a mix of channels, such as email, phone, text, or social media, to stay in touch and remind them of the value and benefits of your solution. You want to avoid being pushy or aggressive, but also avoid being passive or forgetful. You can use follow-up templates, scripts, or schedules to plan and execute your follow-up strategy. You can also use metrics, such as open rates, click rates, response rates, or conversion rates, to measure and improve your follow-up performance.

5 Re-engage your leads

The fifth step is to re-engage your leads who have gone cold or inactive. You can use retargeting ads, reactivation campaigns, or referral programs to bring them back to your website or offer. You want to offer them something new, valuable, or irresistible that sparks their curiosity and interest. You can also use incentives, discounts, or bonuses to motivate them to take action. You can also use feedback, surveys, or reviews to find out why they stopped engaging and how you can improve your service or product.

6 Test and optimize your strategy

The sixth step is to test and optimize your strategy and find out what works best for your audience and business. You can use A/B testing, split testing, or multivariate testing to compare different versions of your follow-up messages, offers, or landing pages. You want to experiment with different elements, such as headlines, images, copy, call to action, or layout, and see which ones generate more clicks, leads, or sales. You can also use analytics, reports, or dashboards to track and analyze your results and identify your strengths and weaknesses.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?