Why should you consider an omnichannel supply chain?

Some key themes to consider in 'Omnichannel Supply Chain' is that customers want delivery options with clear (calendar!) dates for deliver. This requires, namely retailers, the capability to ship to store for pickup... order in store, and ship from DC, and also the availability of 'merge shipping' items into one central DC (on consistent transfer routes/lanes) to reduce shipping cost... a lot to consider, and that's just intra-node perspective - Consider the 4wall implications as well, which continue to use WES/WCS to automate and streamline the shipping (and returns) processes.

One of the key elements of OmniChannel is that brands can use their existing purchase patterns of physical stores to personalise their online store which resulting in higher conversion rates. Also, while personalising it becomes imperative to provide quicker delivery dates to reduce cart abandonment

Enhance your e-commerce strategy now! Discover a shopping experience that's tailored to your unique needs, offering personalized journeys online. With seamless integration across platforms, your customers can enjoy a consistent and smooth experience at every touchpoint. Plus, benefit from efficient order management that minimizes wait times and maximizes accuracy in deliveries. Elevate your online shopping game today!

As per the recent studies, 22% of the customers wants to do shopping only online, 13% want to shop in store & staggering 65% customers want to shop in-store and online. Providing an omni channel experience helps brand’s to be available wherever the customer wants to shop at their own convenience and time

🛍️ Imagine you're buying a new gadget online, and you have the option to choose when and where you want it. You can order it from your computer, pick it up at a nearby store on your way home from work, or have it delivered to your doorstep on a weekend. 😃 🤝 This flexibility and convenience make you a happy customer because the store understands your needs and preferences. You're more likely to shop there again and recommend it to your friends. 😊 💡 Omnichannel means the store has a super-smooth system that connects its online and physical stores. They work together seamlessly to make your shopping life easier. 🔄

Simply put, the role of the order-management solution cannot be forgotten here. Inventory management, as a function of the OMS, is critical to showing the *available* inventory to be leveraged during routing, not just the 'perpetual' inventory (i.e. the 'raw' inventory picture, without any masking of availability). Investing in OMS is paramount to ensuring supply chain flows are optimized.

Most important while doing omni channel is ensuring having accurate information of inventory. It becomes imperative to have live inventory such that customers who shop online or offline have best of the customer experience. To mitigate inventory mishaps, brands can use OMS (Order Management Systems) to route orders to nearest store or fulfilment centre based on customers location thus helping the orders reach customers as quickly as possible to elevate their shopping experience. Use of Webhooks and Incremental Inventory API’s, brands can have real time or near real time inventory across their omni channel platforms

📦 Imagine you have a toy store. 🧸 With omnichannel, you know exactly how many toys you have in your store and online. So, you don't order too many or run out, like Goldilocks finding the "just right" amount of porridge. 🐻👧 🚚 When someone orders a toy online, you can send it from the nearest store. It's like getting pizza delivered from the closest pizzeria instead of one far away. 🍕🚗 📊 You can see which toys are popular. It's like knowing which ice cream flavors people love, so you stock more of those. 🍦📈 💰 By not overbuying toys, you save money. It's like not buying too many shoes that you'll never wear. 👟💸 So, omnichannel helps your toy store run smoothly, like a well-oiled machine. 🧡🛠️

😃 Why go for an omnichannel supply chain? 🌟 Imagine you have a store where you sell toys both online and in a physical shop. With an omnichannel supply chain, when a customer buys a toy online, they can also return it to your physical store. It's super convenient! 🚀 Boosts customer happiness! 🚀 Customers love when things are easy. If they can order online and pick up in-store, they're thrilled. 📦 Efficient inventory magic! 📦 You know exactly how many toys are in your store and online warehouse. No surprises! 🧐 Challenges to tackle: It's like assembling a puzzle; you need to make all your systems work together. You might need to spend money on fancy technology and training. Keeping track of toys in different places can be tricky.

System dependencies between front of house (ecommerce platforms) and middle of house technologies like OMS and PIM are critical to understand, plan for, and architect around (accordingly). A strong PMO function can also help, but adding too many layers into the reporting process may lead to a waterfall approach to implementation, whereas Agile approach (using an operating model with 'pods') may be something to consider before beginning to implement a strategy.

"Considerar uma cadeia de suprimentos omnichannel, que permite uma maior disponibilidade de produtos e uma entrega mais rápida, é vital para atender às expectativas do consumidor moderno em um mundo cada vez mais conectado."

Considerar uma cadeia de suprimentos omnichannel é vital para atender às expectativas do consumidor moderno. Essa abordagem integra canais de vendas online e offline, oferecendo uma experiência consistente, seja o cliente comprando na loja física, no site ou via aplicativo móvel. Isso não apenas melhora a conveniência, mas também a eficiência operacional, proporcionando uma visão holística do inventário e agilizando processos logísticos.

It’s important to display the estimated delivery dates to customers based on the location the product is available. In a scenario if a customer chooses multiple products and if its estimated delivery is random there are high chances of order leading to abandonment. To mitigate this, brands should have options to customers to choose between consolidating the order or ship them individually which gives the power to customers to decide better.