You need to incorporate creativity into your business communication. What are the best ways to do it?

Creativity is not only a desirable skill for artists and innovators, but also for business professionals who want to communicate effectively with their audiences. Whether you are writing an email, a report, a presentation, or a social media post, you can use creativity to capture attention, persuade, inform, and inspire. Here are some of the best ways to incorporate creativity into your business communication.

1 Use stories and metaphors

One of the most powerful ways to communicate creatively is to use stories and metaphors that relate to your message and your audience. Stories and metaphors can help you illustrate your points, connect emotionally, and make your communication memorable. For example, if you want to explain a complex concept, you can use a simple analogy that your audience can relate to. Or, if you want to share a success story, you can use a narrative structure that has a clear beginning, middle, and end.

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Victor Farfán

Asesor de imagen y comunicación estratégica
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Las historias y metáforas ayudan a que la comunicación sea memorable y conecte emocionalmente con la audiencia. Una de las técnicas de storytelling que hemos usado en nuestros proyectos consiste en definir personajes, estos pueden ser humanos, conceptos, situaciones y otros. El personaje es el héroe de la historia y se debe iniciar con un contexto que llame la atención, luego contar un conflicto o situación de desafío, para finalizar con el éxito del héroe. También se puede definir la figura de un villano que sea vencido gracias a las acciones o decisiones oportunas del héroe.

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Zarin khwaja

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Creativeness is a state of passion and art of communication... Their are no limitations to it...all that matters is the skill of how when and with what form the soul of need captured!!

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Karen Bertoli

Mentor: FasterCapital Dubai | Senior Marketing Advisor: Virax Biolabs London | Senior Marketing Advisor: Aktivo Labs Series A Mitsui & Co Singapore | Advisor: OneChronos NYC
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Make the communication interactive and use triggers that will keep the reader/ visitor engaged and want to react and learn more. (What markets call creating a Call to Action, or CTA.) Tell a short story that segways into the mission of our company, perhaps a spin on current events but not political. The other day I was lucky enough to join an IT interview with a great Candidate, but he was pretty shy. I literally watched before my eyes this shy Candidate end his meeting by making the Interviewer smile when he, out of the blue, unexpectedly, asked about Sport teams. It broke the ice, melted the virtual room and showed incredible creativity in real-time for making an impression.

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2 Experiment with formats and media

Another way to communicate creatively is to experiment with different formats and media that suit your purpose and your audience. For example, you can use visuals, such as charts, graphs, images, or videos, to enhance your communication and make it more engaging. You can also use audio, such as podcasts, voice messages, or music, to add variety and personality to your communication. Or, you can use interactive elements, such as quizzes, polls, or games, to invite feedback and participation from your audience.

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Victor Farfán

Asesor de imagen y comunicación estratégica
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Cuando diseñamos estrategias en nuestra agencia, definimos los medios y la creatividad de los formatos de acuerdo a los siguientes criterios: 1. Audiencia 2. Funcionalidad 3. Presupuesto En resumen, usamos los medios dónde se encuentra la audiencia de manera que los formatos de las piezas conecten con ellos y todo esto de acuerdo al presupuesto de la campaña o estrategia.

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3 Ask questions and challenge assumptions

A third way to communicate creatively is to ask questions and challenge assumptions that may limit your thinking and your communication. For example, you can ask yourself or your audience questions that provoke curiosity, such as "What if?", "Why not?", or "How might we?". You can also challenge assumptions that may prevent you from exploring new possibilities, such as "That's how it's always been done", "That's too risky", or "That's not relevant". By asking questions and challenging assumptions, you can stimulate your own and your audience's creativity and generate new ideas.

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Victor Farfán

Asesor de imagen y comunicación estratégica
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Las lluvias de ideas son perfectas para estimular la creatividad. Es importante que todos los miembros del equipo comprendan que deben aceptar toda idea, aun si parece descabellada. La creatividad no se debe limitar con críticas, negatividad o pensamientos lineales.

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4 Seek inspiration and feedback

A fourth way to communicate creatively is to seek inspiration and feedback from different sources and perspectives. For example, you can seek inspiration from other fields, industries, cultures, or people that have solved similar problems or communicated effectively. You can also seek feedback from your colleagues, clients, mentors, or friends who can offer you constructive criticism, praise, or suggestions. By seeking inspiration and feedback, you can learn from others, improve your communication, and discover new opportunities.

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5 Have fun and enjoy the process

A fifth and final way to communicate creatively is to have fun and enjoy the process of creating and sharing your communication. For example, you can use humor, irony, or surprise to add some spice and personality to your communication. You can also use games, puzzles, or challenges to make your communication more fun and interactive. Or, you can use rewards, incentives, or celebrations to motivate yourself and your audience to engage with your communication. By having fun and enjoying the process, you can communicate with more passion, enthusiasm, and confidence.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You need to incorporate creativity into your business communication. What are the best ways to do it?

1

2

3

4

5

6

1 Use stories and metaphors

2 Experiment with formats and media

3 Ask questions and challenge assumptions

4 Seek inspiration and feedback

5 Have fun and enjoy the process

6 Here’s what else to consider

Business Communications

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You need to incorporate creativity into your business communication. What are the best ways to do it?

1

2

3

4

5

6

1 Use stories and metaphors

2 Experiment with formats and media

3 Ask questions and challenge assumptions

4 Seek inspiration and feedback

5 Have fun and enjoy the process

6 Here’s what else to consider

Business Communications

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