You need to manage attendee data for your event. How can you do it more efficiently?

Consider the following when assessing a registration tool for your event - How many "clicks" or steps does it take a guest to register? Prioritize ease of use to collect pre-registrations. What data are you looking to collect and how customizable is the reg tool? A software tool may give you endless options with drop-downs, meal choices, opt-ins etc. , and some may have limitations to how many custom questions you can add to the registration form. If you're also selling tickets, can guests purchase on others' behalf? Is it easy to edit/change the registration tool? Can you open/close registration at will? Who from your organization will be in charge of those decisions so they have access to the tool? So many things to consider!

1. Have accurate data from the source about the event. 2. Make sure data is easily accessible for the users to find. 3. Back up event data. 4. Provide a platform to make updates to data quickly.

You need to first analyze the event attendees. Are they tech savvy? Are they tech averse? This will determine the type of registration tools you can look at. Another option would be to incentivize pre-registration by making a special offer to those who do successfully.

There's a variety of ways to manage attendee data for your event. Depending on your goal /purpose to collect attendee data, a CRM system might be beneficial, email surveys, in person surveys/guest book or geo location technology.

For managing attendee data and other features like networking, matchmaking, mobile event apps, An advanced event registration platform is very important. Among several event registration platforms available on the internet, I found Dreamcast very useful. It provides customized solutions as per your needs including event registration forms, event microsites, mobile event apps, check- in badges and more

Remember that following up before the event allows you to engage attendees, provide updates, and remind them of important details. Using these touchpoints to promote content and ebooks not only enhances attendee engagement but also maximizes the value of your event by offering additional resources and driving further interest in your offering.

Injecting a fun approach into reminder emails keeps attendees engaged and excited about your event! Incorporate creative visuals, catchy language, and interactive elements to make your emails stand out. Consider adding countdown timers, exclusive sneak peeks, or fun facts about the event to pique curiosity. Encourage attendees to share their excitement on social media with event hashtags or interactive challenges. By infusing a sense of fun and anticipation into your reminders, you not only increase engagement but also create a memorable pre-event experience for attendees.

O email é uma ferramenta tida como oficial. Depois do cliente comprar o ingresso, use essa ferramenta para avisos importante e informações novas, mas evite enviar emails demais com assuntos desnecessários ou irrelevantes. Isso vai fazer com que seu cliente saiba do que importa e ainda propague as informações corretas para seus amigos

When it gets very busy in the lead up to an event you won't have time to remember all the requirements, so automation is an easy way of maintaining your tasks without missing anything. Test your automations from start to end to make sure the message is correct and consistent all the way through

When you acknowledge & remind your attendees is essential. Some people may buy their tickets or note they are attending far before the actual designated date. Automating conformations & emails is a helpful tool for the team in order to make the best & communicated process as possible.

Os aplicativos das próprias plataformas de venda de ingressos já devem ter a função de checkin, por isso tenha certeza que escolheu uma plataforma completa. Além do checkin por código de barra ou qr code, existem as possibilidades biométricas, como impressão digital, reconhecimento facial e outros. Esteja atento a todas as novas tecnologias para conseguir suprir a agilidade que o mercado precisa

My main goal in registering or checking people into the event itself is timeliness! Everyone likes a little time to settle in, and nobody likes a line. Whether you use a QR code or are checking off names on your registration platform - practice beforehand so you know the speed. And have a back-up plan! Paper never fails if needed.

A registration process helps reassure attendees you are there for them. A scanner can make it quick and easy to register attendees, but don't lose the human factor. Make attendees feel welcome and they start with a very positive message to enjoy your event

The requirements for events at different companies are dependent on the target group, structure, objective, size, etc. It is therefore important that the nuances of the application can be adapted and that these features have been discussed with the developers in advance. Working with individual registration codes makes check-in easier, but the human aspects must not be ignored, especially when welcoming people. First impressions count, so visitors must not feel lost. Additional information such as room plans, timetables or even something as simple as the meal plan can be stored there. For more detailed insights into visitor flows, a scanner can also be placed at each program point at various event locations according for self-service.

An event doesn't end just because it's over. Make sure you analyse your data against the goals and objectives to inform you of your successes and areas of improvement. Collect feedback and use this as a tool for evaluation, comparing against the information collected through your system. Ask questions throughout the event to attendees and show you are listening to what they have to say and make sure this is conveyed back to attendees

Segmenting your attendee data is a great way to utilize your data post event and care must be given it while collating. What do I mean? You begin with the end in mind and it informs the registration information you request from your guests. A simple data on age range, gender can be very significant in strategic post event marketing for your organization (or product).

Having a CRM is also important for event follow-up emails or calls to keep your organization in mind. If you work in the nonprofit sector, this can also help you provide year-end tax documents if attendees contributed to your cause.

Ideally your registration system and CRM will either be the same, or seamlessly integrate so there is no manual management between them. Check you have a mailing system that is not capped as you will want to keep your interest contacts and attendees updates through the lead up to, during and after the event.

The type of event and understanding your target demographic will help select the appropriate tools and define the registration process. Provide clear instructions in communications/marketing materials. Be firm with deadlines so you can effectively plan for the event & track attendees. And ALWAYS have good customer service!

Event planners need to consider the value of looking at their business like stacks and what tech can enable each stack. Registration tools now come equipped to interface with CRM tools and a host of other dashboards. Using this Event planners can now drive strategic value to clients by enabling them to truly track and measure success for each event especially if they’re B2B or B2C.

Personal data protection should also be considered. If you work for an EU based company you'll need to get consent prior to collecting any personal identifiable (PI) information. This would need to be collected in the form of a consent form. On this form you need to include the purpose for collecting this info, what you plan to do with this info, where it will be stored, and for how long. When looking into registration softwares, understanding how they protect PI data is important. Some third party platforms may not work or align with the tech standards of your company. Be sure to understand how your company must protect PI data as well as any event technology you are considering to use.

Siempre debes de tomar en cuenta que los usuarios deben de sentirse con la suficiente confianza para dejar sus datos, así que desde el principio debes de generar este ambiente. No olvides también que la usabilidad de cualquier aplicación u herramienta debe de ser muy alta de tal suerte que no haya fricción y los participantes sientan la confianza de hacerlo. Tu aviso de privacidad y los objetivos, por lo cuales se está recabando la información son muy importantes. Finalmente piensa que puedes generar una relación de largo plazo y dar la bienvenida a nuevas ideas y negocios así que cuida mucho de tus participantes.

If you are serving any kind of food with your event, gather dietary restrictions / preferences (allergies/vegetarian/vegan etc) at the time of registration. Let it also be known that the venue will do their best to accommodate, but are not guaranteed. Also gather any mobility requirements if applicable - if you as a planner know you have guests with reduced mobility, you should request a main floor venue. Do you have a lot of guests in wheelchairs - let your venue know so they can reduce the number of chairs from the start to be more welcoming. Ask if your attendees need hotel accommodations? It will assist with setting up and negotiating a room block.