You want to advance your career in the Creator Economy. How can you make the right connections?

Identifying a niche based on search trends is a bad way to build a long-term Creative business. If you are passionate about creating contact, then your niches whatever you are passionate about creating content on. It’s really that simple.

Identifying your niche involves determining your unique strengths, interests, and expertise. Consider what sets you apart from others in the Creator Economy and where your passion lies. This clarity will help you make meaningful connections with like-minded individuals and opportunities that align with your goals and values.

Igual que cuando se trabaja en una marca, definir muy bien quién es tu público y las razones por las que te seguirán, es clave. Aconsejo seguir una metodología muy similar a la de product market fit, donde has de hacer un ejercicio de Ideal Profile Customer, adicional al de buyer persona, y con ello responder a las preguntas clave necesarias de qué, cómo, para qué, por qué esos usuarios serán tus consumidores digitales.

Engaging with other similar Creators’ content is one of the best ways to both grow your own audience and build a community of likeminded collaborators. Just make sure the things you are saying are natural and value-adding, not generic ChatGPT garbage. Everyone knows when AI is responding to a comment and no one likes it.

Engage with other creators in your niche by participating in online communities, attending industry events, and collaborating on projects. Show genuine interest in their work, offer support and feedback, and look for opportunities to collaborate and learn from each other. Networking with fellow creators can open doors to new opportunities and help you advance your career in the Creator Economy.

Colaboración con mentalidad win-win es "the name of the game". Entender qué puedes aportar a otros creadores y qué te pueden aportar ellos es clave para identificar y trazar un plan de aproximación y colaboración con mentalidad de growth

1. Find relevant events: Search for events and conferences related to your niche on platforms like Eventbrite, Meetup, or Facebook Events. Look for online events, webinars, or workshops too! 2. Network and make connections: Mingle with people! You might meet potential partners, clients, or mentors who can help you grow. 3. Showcase your skills: Don't be shy! If there's an opportunity, present your work or ideas. This is a great way to get noticed. 4. Grow your brand: Attending events increases your visibility in your field. People will start to recognize your name and what you do.

Meeting Creators and industry people in person is one of the best ways to drum up business and find collaborators for growth and creative purposes. Another way to find in person opportunities is to talk to the Creators in your niche and community to find out what they are attending… And if there aren’t any events for your community, then make one! It can be a simple as finding a large coffee shop for people to gather at.

I would argue this step is number two, three at the latest. If you aren’t creating value in building trust, and no one will want to meet you and no one will be interested in being your collaborator. Make good content that creates value and build trust and everything else will be a lot easier!

Create value and trust by consistently delivering high-quality content that resonates with your audience. Share valuable insights, tips, and resources that demonstrate your expertise and help solve their problems. Engage with your audience regularly, respond to their comments and messages, and show genuine care and interest in their needs and feedback. Building a strong relationship based on trust and value will encourage them to continue supporting and engaging with your content.

Confianza y credibilidad se dan la mano y son grandes key assets de la "creator economy". Tú eres tu marca, tu marca personal ha de estar en total coherencia y alineada de forma genuina para poder generar valor y obtener una buena reputación que te haga crecer y llegar a nuevas audiencias.

Leverage social proof through testimonials, reviews, and endorsements from satisfied clients. Highlighting positive feedback can build credibility and trust. Encourage clients to leave reviews or testimonials to enhance your credibility.

Nothing is for granted en esta vida.... la constante y permanente evolución en conocimiento es necesaria para seguir mejorando nuestro capital social y nuestro valor añadido. El lifelong learning es lo único que tenemos seguro ante el mundo VUCA que vivimos. Nunca es tarde para aprender cosas nuevas y siempre AHORA es el mejor momento :)