You want to promote your brand with eco-friendly products. How can you ensure they’re also high-quality?

Eco-friendly products are a great way to show your brand's commitment to sustainability and social responsibility. But how can you make sure that your green giveaways are also high-quality and durable? Here are some tips to help you choose the best eco-friendly promotional products for your brand.

1 Know your materials

The first step is to know what materials are eco-friendly and what are not. Eco-friendly materials are those that are biodegradable, recyclable, renewable, or made from recycled or organic sources. Some examples are bamboo, cotton, cork, hemp, jute, paper, and wood. Avoid materials that are plastic, synthetic, or contain harmful chemicals or toxins. You can also look for certifications or labels that indicate the environmental impact of the materials, such as the Forest Stewardship Council (FSC), the Global Organic Textile Standard (GOTS), or the European Union Ecolabel.

Add your perspective

Eleni Polychroniadou

CEO of Sintali │ Catalysing a greener built environment globally
Report contribution
There are many green labels on the market for sustainability that allow you to compare across different products and make more educated decisions. Certified products make it easier to identify green materials and provide assurance that you are making sound decisions

Like

2 Check the quality

The second step is to check the quality of the eco-friendly products you want to buy. Quality means that the products are well-made, durable, functional, and safe. You can check the quality by looking at the reviews, ratings, or feedback from other customers or suppliers. You can also ask for samples or test the products yourself before buying them in bulk. You want to make sure that the products meet your expectations and standards, and that they will not break, fade, or wear out easily.

Add your perspective

3 Customize your design

The third step is to customize your design to suit your brand and your audience. Customizing your design means that you can add your logo, slogan, message, or colors to the eco-friendly products. This will help you create a unique and memorable impression on your customers and prospects. You can also choose a design that matches your brand identity, values, and goals. For example, if your brand is about health and wellness, you can choose eco-friendly products that promote healthy habits, such as water bottles, tote bags, or yoga mats.

Add your perspective

4 Compare the prices

The fourth step is to compare the prices of the eco-friendly products you want to buy. Eco-friendly products may cost more than conventional products, but they can also save you money in the long run. Eco-friendly products can help you reduce your environmental footprint, attract more customers, and enhance your brand reputation. You can compare the prices by looking at the unit price, the shipping cost, the minimum order quantity, and the discounts or offers available. You can also negotiate with the suppliers or look for alternative options that fit your budget.

Add your perspective

5 Evaluate the impact

The fifth step is to evaluate the impact of your eco-friendly products on your brand and your customers. Evaluating the impact means that you can measure the results and benefits of your eco-friendly promotional strategy. You can evaluate the impact by looking at the feedback, comments, or testimonials from your customers or prospects. You can also look at the metrics, such as the number of leads, conversions, sales, or referrals generated by your eco-friendly products. You want to make sure that your eco-friendly products are effective, engaging, and rewarding for your brand and your customers.

Add your perspective

6 Improve your strategy

The sixth step is to improve your strategy based on your evaluation. Improving your strategy means that you can make changes or adjustments to your eco-friendly promotional plan. You can improve your strategy by looking at the strengths, weaknesses, opportunities, or threats of your eco-friendly products. You can also look for new trends, innovations, or best practices in the eco-friendly market. You want to make sure that your eco-friendly products are always relevant, appealing, and competitive for your brand and your customers.

Add your perspective

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

Add your perspective

Lara Pearson (Lara the lawyer who loves law)

Trademark Attorney & Founder of Brand Geek (B Corp / 1% for the Planet) | Creative Solutions to Complex IP Issues for Social Enterprises, Innovators, Performing Artists, and Multinational Corps | Monthly Subscriptions
Report contribution
The NGO B Lab has a 200 question survey called the B Impact Assessment, which any enterprise (for profit or non-profit) can use as to baseline and benchmark their environmental and social performance. For profit companies that score a minimum of 80/200 are eligible to become a certified B Corporation. The B Corp logo looks like a B in a circle and companies put this on their packaging to indicate their certification. thus, an easy way for any consumer to ensure that the products they are purchasing meet the highest standards of both environmental and social governance, can look for products bearing the Certified B Corporation logo to feel confident that they are buying the best products for environmental and social governance available.

Like
My Tra Vu

Sustainability Manager @ Home Credit Vietnam | LinkedIn Top Voice in CSR
Report contribution
By fostering strong relationships with eco-conscious suppliers and implementing sustainable supply-chain practices, you contribute to the overall quality and eco-friendliness of your products. Look for suppliers with transparent practices, ethical material sourcing, and environmentally friendly manufacturing processes. Some actions to implement might include: - Communicate your brand's values and expectations for alignment. - Prioritise suppliers with certifications like Fair Trade, Forest Stewardship Council (FSC), or other relevant eco-labels. - Implement traceability measures to track the environmental impact of each stage in the supply chain. - Regularly audit and assess suppliers to ensure they meet your sustainability criteria.

Like

You want to promote your brand with eco-friendly products. How can you ensure they’re also high-quality?

1

2

3

4

5

6

7

1 Know your materials

2 Check the quality

3 Customize your design

4 Compare the prices

5 Evaluate the impact

6 Improve your strategy

7 Here’s what else to consider

Corporate Social Responsibility

Rate this article

Thanks for your feedback

More articles on Corporate Social Responsibility

More relevant reading

You want to promote your brand with eco-friendly products. How can you ensure they’re also high-quality?

1

2

3

4

5

6

7

1 Know your materials

2 Check the quality

3 Customize your design

4 Compare the prices

5 Evaluate the impact

6 Improve your strategy

7 Here’s what else to consider

Corporate Social Responsibility

Rate this article

Thanks for your feedback

Explore Other Skills