Para salvar a reputação online de sua marca após uma parceria controversa com influenciadores, é essencial adotar uma abordagem estratégica e transparente. Segundo David Aaker, especialista em gestão de marcas, a confiança é um ativo fundamental que precisa ser recuperado em situações de crise. Assim, inicie assumindo responsabilidade pelo erro, se necessário, e comunicando-se de forma clara com o público. Reforce os valores centrais da marca por meio de campanhas autênticas e ações que demonstrem comprometimento com seus princípios. Além disso, avalie futuras parcerias com influenciadores com maior rigor, priorizando aqueles cujos valores se alinhem com os da empresa, para prevenir crises semelhantes no futuro.

To salvage your online image when your brand's reputation is at risk due to an influencer partnership, it's crucial to genuinely distance yourself from problematic influencers who do not align with your brand values (e.g., an influencer who was just arrested for drunk driving). No matter how effective of a salesperson this influencer was at the time you hired them, remaining associated with someone who has been publicly proven as problematic will seriously damage the trust of your current and future customers.

1. Comunique-se com transparência: Emita uma declaração rápida e honesta, reconhecendo o problema e explicando as medidas corretivas que estão sendo tomadas. 2. Revise a parceria com o influenciador: Avalie se a colaboração está alinhada com os valores da sua marca e ajuste ou termine a parceria, se necessário. 3. Mostre ações concretas e engaje com o público: Implemente soluções reais para corrigir a situação e interaja de forma empática nas redes sociais, mostrando compromisso com a opinião dos consumidores.

When an influencer partnership risks your brand's reputation, swift and strategic action is essential. Begin by assessing the situation objectively and determining the extent of the damage. Issue a transparent statement addressing the concerns, showing accountability without overreacting. If the influencer's actions contradict your brand values, consider terminating the partnership and clearly communicate why. Reinforce your commitment to those values through positive actions, such as launching a campaign or initiative that aligns with your brand ethos. Engage with your audience directly, responding to feedback to rebuild trust. Monitor online sentiment closely and learn from the incident to strengthen future collaborations.

Navigating Brand Crises: Lessons from Experience In today's dynamic digital landscape, influencer partnerships can be both an asset and a risk. Having dealt with reputation challenges in my journey as a designer and marketer, here’s what I’ve learned: 1️⃣ Transparency Builds Trust: Acknowledge mistakes and align your response with your brand values. 2️⃣ Proactive Vetting: Strengthen influencer selection processes to ensure alignment with your mission. 3️⃣ Community Engagement: Listen to your audience, implement their feedback, and show genuine efforts to improve. Every crisis is an opportunity to rebuild stronger. What’s your go-to strategy for reputation recovery? Let’s discuss it! #BrandReputation #LinkedInTopVoice