Your competitor just released a disruptive product. How should you adjust your product marketing strategy?
When a competitor unleashes a product that shakes up the market, it's natural to feel the heat. You're faced with a challenge: to reassess and revitalize your product marketing strategy. This doesn't necessarily mean a complete overhaul, but rather, a strategic pivot to ensure your product remains competitive and appealing to your target audience. The key is to stay calm, analyze the new landscape, and adapt with precision. Remember, disruption brings opportunities as well as challenges. It's a chance to refine your messaging, highlight your unique value proposition, and possibly even innovate your own offerings.
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Olivia Oriol "SMART Marketing"CMO | MARKETING | SALES | BUSINESS UNIT | DIRECTOR | PHARMA | MEDICAL DEVICES | HEALTHCARE | Strategist | Business…
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Bhavik Singh MinhasSolves Product & Growth Marketing Gaps | ex-Marketing Head @LongShotAI | Reforge | GrowthX | PMA |
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Jeff WaymanGrowth-Focused Leader | Strategic Product Marketer | Digital Innovator | Gies MBA C/O 2025