Your influencer collaboration falls through last minute. How do you salvage your content strategy?

1 Pivot Quickly

When an influencer drops out, it's crucial to pivot your strategy promptly. Evaluate the existing content and see how it can be repurposed without the influencer's involvement. Perhaps there's a way to use the content to tell a different story or to focus on another aspect of your brand. You could also consider spotlighting loyal customers or community members in place of the influencer, showcasing real-life testimonials or user-generated content that aligns with your campaign goals.

2 Utilize Team

Your team can be a goldmine for content creation, especially in a pinch. Encourage your colleagues to become brand advocates by sharing their experiences or insights related to your products or services. This not only fills the gap left by the influencer but also adds a personal touch to your campaign. Employees can provide a behind-the-scenes look at your company culture or demonstrate product use, which can be highly engaging and relatable to your audience.

3 Explore Partnerships

Look for other influencers or brands that may be interested in a last-minute partnership. This can open doors to new audiences and provide fresh content for your campaign. Reach out to influencers who align with your brand values and have a similar target audience. Even without a long-term commitment, a short-term collaboration can yield beneficial results and potentially lead to more substantial partnerships in the future.

4 Leverage Owned Media

Owned media channels like your blog, email list, or social media platforms are under your direct control and can be quickly adapted to new content strategies. Use these channels to disseminate information about your products or services directly. You can write blog posts, create newsletters, or post on social media to keep your audience engaged. This approach ensures that you maintain communication with your audience and continue building relationships despite the change in plans.

5 Reassess Goals

When an influencer collaboration falls through, it's an opportunity to reassess your campaign goals. Perhaps there are other objectives that you can focus on, such as increasing brand awareness or driving traffic to your website. By reevaluating what you want to achieve, you can tailor your content strategy to meet these new goals and ensure that your efforts are not wasted.

6 Stay Flexible

Flexibility is key in influencer marketing, as situations can change rapidly. Having a backup plan or being ready to adapt on the fly will save you from last-minute scrambles. Keep an open mind about the content you produce and be willing to explore different formats or channels. Your ability to stay nimble and responsive will not only salvage your current strategy but also strengthen your marketing approach for future campaigns.