Your marketing team is struggling to manage projects. What project management tool can help them?

If your marketing squad needs help, Trello is like a digital whiteboard – simple and effective. Asana keeps tasks tidy, and Monday.com is a versatile all-in-one tool. Plus, don't forget Excel – good ol' spreadsheets can be a lifesaver for project tracking and others like Zoho Projects, ProofHub etc. Choose the one that clicks with your team and watch your projects run smoother.

One project management tool that can help your marketing team is Asana. Asana offers a user-friendly interface with features like task assignment, deadline tracking, and progress visualization. Its customizable project boards and task lists make it easy to organize and prioritize marketing projects. Additionally, Asana integrates well with other tools commonly used in marketing, such as Google Workspace and Adobe Creative Cloud. With its intuitive design and robust features, Asana can streamline project management for your marketing team.

An online project management tool enables planning, organizing, and executing projects digitally. It allows task creation, assignment, deadline setting, time tracking, and progress monitoring. Features include file sharing, team communication, and report generation, accessible from any internet-connected device.

An online project management tool is a web-based platform that helps teams plan, execute, and track projects efficiently. It streamlines collaboration, organizes tasks, and provides real-time updates and analytics, making it easier to meet project goals on time.

Marketing project management software marketing teams plan, execute, and track their projects and campaigns. It combines elements of project management with specific features tailored to the needs of marketing. These typically include tools for scheduling, task assignment, resource allocation, and progress tracking, all within a framework that understands marketing workflows and objectives. While there are several project management tools out there that can fill virtually all your needs, only one can be the right fit for you. A few of the best tools that I have worked with and have efficiently streamlined the process were Instagantt, Wrike, JIRA, and Basecamp. A few equally and extremely good tools are ProofHub, Asana, Zoho Projects etc.

When considering project management / collaboration tools for marketing think about the users that will be using it! Are they creative users , technical users or executives? The software / tool needs to fit in the workflow of the user or it won’t get adoption. I like Monday.com or Asana for small marketing teams (startup to scale up). I like Slack for collaboration and communication within projects. What tool do you like to use best? What are features you feel are most important?

Ferramentas de gerenciamento de projetos online encaminham um alinhamento estratégico impecável com: - Conexão à estratégia geral de marketing, garantindo que todos os envolvidos estejam na mesma página. - Facilitação do acesso e a consulta de materiais relevantes para o projeto, evitando perda de tempo e frustração. - Mantenção da equipe e dos stakeholders informados e engajados, promovendo um ambiente de trabalho positivo.

Pour faciliter les collaborations et recruter les talents de partout, la gestion de projet; il est important d'opter pour une gestion en ligne des projet. Le digital étant aussi un moyen efficace pour la communication aujourd'hui, le markéting en ligne reste un canal pratique.

We use management tools to save time, outline the team's responsibilities and accountability. You can use these tools to share where your at with a project, a place to give feedback and to upload files all in place

In today's environment, I have found that marketing teams are more likely to be working in remote teams. Therefore, communication and alignment are consistently challenges when not only are people are remote; but most likely working in times zones around the world. Therefore, I have found that a common communication tool is necessary to assure that marketing goals and objectives are meeting their deadlines. Prior to considering using an online tool, it is important to document the processes, projects, and goals that are being tracked. You may find a tool as simple as Google sheets or Smartsheets, can assist you in this process. As you move towards automation, upgrade your tools based on your actual needs first.

We don't necessarily look for features (thats a bonus) we look for how does the functionality help us as a team to achieve our goals and vision. I like to use tools that are easy to use and are streamlined. For example we like to use Trello for podcasting, basecamp for event organisation and asana for other projects all with slightly different features

Además de las características propias de colaboración, automatización e informes, la de seguridad en términos de proteger y salvaguardar la información allí contenida es clave. No hay nada peor que tener todo un proyecto montado y funcional, y perder toda la información por un error humano al oprimir la tecla incorrecta y borrar todo

Uma ferramenta eficaz deve permitir a personalização de configurações e modelos de acordo com as necessidades específicas da equipe de marketing. Isso inclui a capacidade de adaptar fluxos de trabalho, campos de dados e painéis para refletir os processos exclusivos do departamento. Dada a natureza dinâmica e multifacetada dos projetos de marketing, a automação de tarefas repetitivas é um diferencial importante. Uma boa ferramenta de gerenciamento de projetos deve oferecer recursos de automação que simplifiquem processos rotineiros, economizando tempo e reduzindo erros humanos.

Um ótimo recurso é a personalização que permite adaptação da ferramenta ao seu fluxo de trabalho, terminologia e processos específicos. Pode também criar campos personalizados com a inclusão de informações relevantes para seus projetos, como canais de marketing ou personas do público-alvo. Além da definação de diferentes níveis de acesso, controlando quem pode visualizar, editar e compartilhar informações confidenciais.

We can think of project management and automation within the marketing function (aka marketing automation platforms) as providing value that can broadly be classified into one or two areas: 1) Resource and Task Management This is your robust project management with all of its core features : allocating and costing resources, setting tasks, tracking time, and digitalizing workflows 2) Stakeholder Interface and Management This expansion pack comes with real estate for gathering and processing of feedback , the added integration of linking up with the CRM system where the sales folks live, so that you can have that revenue engine purring away !

Convide membros da equipe de marketing e partes interessadas relevantes para participar da ferramenta desde o início. Isso não só promoverá a aceitação da ferramenta, mas também garantirá uma compreensão abrangente das expectativas e necessidades. Defina claramente as funções e permissões de cada membro da equipe na ferramenta. Isso assegura que cada pessoa tenha acesso às informações e funcionalidades necessárias para desempenhar suas responsabilidades de maneira eficaz.

Implementing an online project management tool for your marketing team is crucial for success. Start with defining scope, objectives, and roles. Set up project structure, tasks, dates, and budgets. Train your team. Monitor progress and adjust. Celebrate wins and learn from challenges. This ensures effective tool adoption and project success.

Pour mettre en place un outil de gestion de projet en ligne pour votre équipe marketing, il faut d'abord repérer l'outil ou en créer selon son besoin. Pratiquer, essayer, voir son efficacité, former l'équipe à son utilisation, analyser les premiers usages et l'adopter.

Realize uma reunião inicial com a equipe e stakeholders para definir o propósito do projeto. Utilize ferramentas como o brainstorming e o mind mapping para gerar ideias e definir os objetivos principais. e não deixe de documentar o escopo do projeto, incluindo os requisitos, as funcionalidades e as expectativas. Em seguida especifique metas mensuráveis e com prazos específicos para cada objetivo. Utilize indicadores-chave de desempenho (KPIs) para acompanhar o progresso e o sucesso do projeto. E comunique as metas a toda a equipe para garantir o alinhamento e a motivação.

I like to use G2 to compare all tools including marketing PM tools. Check out the detailed reviews and size of the organization that the tool is best suited to including small, large or enterprise. Look at performance, costs, integrations and complexity to determine which tool is best suited to your business needs.

Inicie comparando as métricas do projeto antes e depois da implementação da ferramenta. Isso pode incluir indicadores-chave de desempenho (KPIs) como prazos cumpridos, eficiência na alocação de recursos, qualidade das entregas, entre outros. Analise se houve melhorias significativas ou áreas que ainda precisam ser aprimoradas. Explore relatórios de projeto fornecidos pela ferramenta, como status, progresso e orçamento. Identifique padrões e tendências que possam indicar áreas de melhoria ou boas práticas. Considere também a facilidade de acesso e interpretação desses relatórios pela equipe.

The best way to evaluate tools are using applications that compare different vendors and technology tools. My favourite is g2.com. You can compare everything from features pricing audience, target, market, and reviews. Once you have implemented a product use regular feedback and testing tools such as user research usertesting.com.

L'évaluation de l'outil de gestion en ligne consiste tout simplement à évaluer les résultats d'avant expérimentation et d'après expérimentation. A prendre des témoignages puis ensuite voir si la cible semble être à l'aise avec ou pas.

Analise métricas pré e pós-implementação da ferramenta: - Compare a duração média dos projetos antes e depois da GPO. - Avalie se a qualidade das entregas do projeto melhorou com a ferramenta. - Meça o nível de satisfação dos clientes com os resultados do projeto. - Compare os custos do projeto antes e depois da GPO, incluindo horas trabalhadas, recursos e ferramentas. - Avalie se a ferramenta otimizou o tempo da equipe e reduziu tarefas repetitivas.

The best project management tool might be a disciplined focus on improving team communication and collaboration, not solely relying on a specific software solution.

Mi experiencia en grandes empresas, implica varios actores o diferentes equipos de trabajo a la hora de desarrollar un proyecto en Marketing. Por ende, tanto la metodología de trabajo como las herramientas colaborativas toman más relevancia cada dia; y no es solo tener claridad de las tareas, el cronograma y el progreso o avance del proyecto, sino también de los responsables en cada fase, pues al haber tantos actores involucrados uno de los riesgos latentes es no poder avanzar por la falta de un responsable funcional.

Tools are great, but they are only that tools. Implementing a tool is t going to magically solve all the problems around project management. Clarifying expectations, along with roles and responsibilities, will go much farther than simply buying a tool.

Do not lose your head with all the tools :) Sometimes, in our efforts to make work more effective, we tend to use too many tools and scatter our attention. Choose as few tools as possible, integrate them, and make them work for you, not vice versa. Additionally, if possible, ensure that your customers, partners, and collaborators are also onboarded to these tools for seamless collaboration. I believe that constant communication and establishing basic agreements about the use of tools and communication channels within the team are the keys to success.

Calcule o retorno sobre o investimento ao comparar os benefícios obtidos com os custos associados à implementação e manutenção da ferramenta. Isso pode envolver uma análise financeira detalhada, considerando ganhos de eficiência, redução de custos e melhorias nos resultados.