Your marketing team is struggling to stay organized. What tools can help them?

When we talk about "project management dashboards," we're referring to the visual interface of project management tools like Asana, Trello, Monday.com, and Click-up. These dashboards provide a clear, visual summary of what's happening in a project or across multiple projects. They show tasks, deadlines, statuses, and sometimes more detailed analytics about project progress and team productivity. For example, in Asana, the dashboard can give you an overview of all the tasks within a project, who's responsible for each task, their due dates, and the current status (like "To Do," "In Progress," or "Completed"). This makes it easier for teams to stay organized, prioritize work, and keep track of deadlines and deliverables.

Trello is a versatile project management tool that can significantly improve your marketing team's organization. With its user-friendly interface, Trello allows teams to create boards for different projects, assign tasks, set deadlines, and collaborate seamlessly. The visual Kanban-style boards provide a clear overview of the workflow, making it easier to track progress and identify bottlenecks. Integration with other apps and platforms ensures a smooth workflow, enhancing communication and efficiency within the marketing team.

Project management dashboards are visual tools that display key information about your projects in one place. They can help you track metrics, milestones, tasks, risks, budgets, and more, using charts, tables, and other elements. Project management dashboards can also help communicate your project status and performance to your team, clients, and stakeholders through clear, concise reports and presentations.

Au fil de mes expériences, j'ai distingué trois niveaux de pilotage d'équipe marketing. Niveau 1 / pilotage des projets et tâches. On sait qui fait quoi, quand, et comment. C'est de la gestion de projet basique, et 99% des outils du marché peuvent convenir. Niveau 2 / pilotage des performances globales. On a identifié les indicateurs clefs de performance. Idéalement, en lien avec les enjeux annuels et les objectifs déclinés (OKRs trimestriels par exemple). Avec une bonne routine de suivi (toutes les deux semaines par exemple), cela permet déjà d'alimenter la stratégie et la mise à jour du plan d'action. Niveau 3 / pilotage des performances des actions menées. On ajoute une couche d'analyse : les indicateurs liés à chaque action menée.

Es más importante asegurarse de que no han perdido la visión y que saben lo que están haciendo. No hay herramienta que pueda ayudar a una persona que no sabe lo que está haciendo. Las herramientas son armas a nuestro servicio, pero por sí mismas no hacen nada ni poseen inteligencia propia.

Asana is a powerful task and project management platform that can streamline your marketing team's operations. Offering features like task assignments, due dates, and project timelines, Asana helps teams stay on top of their responsibilities. Its intuitive interface enables easy collaboration and communication, fostering a more organized and efficient work environment. With customizable project views and detailed reporting tools, Asana allows marketing teams to gain insights into their performance and make informed decisions to optimize their strategies.

Os painéis de controle de gerenciamento de projetos são essenciais para manter a organização e melhorar a eficiência da sua equipe de marketing. Eles ajudam a reduzir a complexidade, melhorar a visibilidade, promover a colaboração e facilitar a comunicação. Além disso, os painéis de controle permitem tomar decisões mais informadas, identificar problemas rapidamente, compartilhar informações com a equipe e as partes interessadas, atribuir tarefas, definir prazos e monitorar o progresso dos projetos em tempo real. Com eles, você também pode analisar dados, gerar insights e recomendações, comparar diferentes cenários e planejar com antecedência.

Airtable combines the simplicity of a spreadsheet with the complexity of a relational database, making it an excellent tool for organizing marketing workflows. Teams can use Airtable to create customized databases to manage projects, track campaigns, and store important information. The platform supports collaboration with real-time updates and integrates with various apps, enhancing communication and data sharing. Whether it's managing content calendars, tracking leads, or analyzing campaign performance, Airtable provides a flexible solution for marketing teams seeking improved organization and productivity.

Ao escolher uma ferramenta de painel de controle de gerenciamento de projetos para sua equipe de marketing, leve em consideração os objetivos do projeto, o escopo, as partes interessadas, e o orçamento disponível. Considere a quantidade de tarefas, recursos, dependências e riscos envolvidos, bem como as necessidades de comunicação e colaboração. Avalie também os requisitos técnicos e o tempo e dinheiro que podem ser investidos na ferramenta. Ao ponderar todos esses aspectos, você poderá escolher a ferramenta certa para atender às necessidades da sua equipe de marketing.