Learn how to reconnect with music industry professionals when they start ignoring your messages with effective and professional strategies.

"The fortune is in the follow-up. "I believe a video follow-up message on LinkedIn or Loom or via an app like BombBomb can help you stand out and get the music industry contacts' attention. Keep the video message between 30 and 60 seconds and await a response. You can also see if they watched the video, which is half the battle. Add this to your follow-up strategy and see if it increases your responses or lets you finally get your contact's attention.

Last updated on Sep 20, 2024

Your music industry contact is ignoring you. How can you regain their attention?

Navigating the music industry can often feel like trying to speak through a soundproof glass—you know you have something important to say, but the person on the other side just isn't responding. If you find yourself in the unnerving situation where your music industry contact has gone silent, it's crucial to approach the issue with tact, patience, and strategy. Whether you're an emerging artist, a producer, or a manager, getting the cold shoulder from a key player in the business can be disheartening. But fear not, this guide is designed to help you regain their attention and keep your career moving forward.

1 Stay Professional

The music industry is built on relationships and professionalism. If your contact is ignoring you, take a moment to review your last interactions. Ensure your communication has always been polite, concise, and relevant to their interests. Bombarding them with messages can be overwhelming, so instead, craft a thoughtful follow-up. Highlight any new developments in your work or reiterate how a partnership could be mutually beneficial. Remember, your goal is to remind them of your value without coming across as pushy.

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Qness Ndlovu

Shaping the Future of Africa with Impactful Solutions.
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The level of formality in communication often depends on the strength of the relationship with your music industry contact. If you have a more casual rapport, it’s perfectly acceptable to maintain that tone in your interactions. The key is to apply the same style of communication—whether casual or professional—that has worked in the past to initiate a response. However, if that approach isn’t yielding results, it may be worth considering alternative methods of communication and checking if there’s an underlying issue contributing to the lack of response. Flexibility in how you engage can help maintain the connection while addressing any potential concerns.

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Anna Plaskota

Digital Distribution of Music 🎶 Release Strategy 🎶 Label and Artist Solutions
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I couldn’t agree more! This is exactly how I would proceed in this situation. Explain why getting in touch is important, instead of just push somebody to answer.

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2 Reflect and Revise

Take this silence as an opportunity to reflect on your approach. Could your pitch or materials need refining? Contacts are more likely to engage with polished, professional content that clearly demonstrates your talent and marketability. Revise your previous communications to ensure they're targeted and tailored to the recipient's role in the industry. Sometimes, a fresh, improved pitch can make all the difference in recapturing someone's attention.

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Anna Plaskota

Digital Distribution of Music 🎶 Release Strategy 🎶 Label and Artist Solutions
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Not all contacts in the music industry are the ones we are pitching too. Sometimes they are ones that are delivering service to us. However it’s still worth to consider their time valuable and try to be precise and accurate in our message.

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3 Network Smartly

While waiting for a response, don't put all your eggs in one basket. Continue networking and expanding your contacts within the industry. Attend music events, workshops, and conferences where you can meet new people and learn about the latest trends. Engaging with others not only increases your chances of finding alternative opportunities but could also indirectly reach your original contact through word-of-mouth recommendations.

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4 Offer Value

When reaching out again, focus on what you can offer rather than what you need. Industry professionals are more likely to respond if they see clear benefits. Share updates about your recent successes, awards, or projects that showcase your growth and potential. This not only demonstrates your progress but also suggests that collaborating with you could be advantageous for them.

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5 Time It Right

Timing is everything in the music industry. Research the best times to contact industry professionals, considering their schedules and the seasonal cycles of the business. Avoid reaching out during busy periods like festival seasons or award nomination times. Instead, aim for quieter periods when they're more likely to have time to consider new proposals.

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6 Follow Up Wisely

Finally, when you do follow up, be respectful of their time. A brief, well-crafted email that gets straight to the point is often more effective than a lengthy one. Acknowledge that they're busy and express that you're looking for just a moment of their time. Be clear about why you're reaching out and what you hope to achieve from the interaction. If there's still no response after a couple of attempts, it may be time to move on and focus your energies elsewhere.

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Amani Roberts, M.A. 🎧 🎤 📚

Professional Speaker | DJ | Professor | Author | Music Business Expert who is creating memories through music, spoken and written word. ForbesBLK | BizBash 500 (2020) ☎️ (424) 244-1443
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"The fortune is in the follow-up. "I believe a video follow-up message on LinkedIn or Loom or via an app like BombBomb can help you stand out and get the music industry contacts' attention. Keep the video message between 30 and 60 seconds and await a response. You can also see if they watched the video, which is half the battle. Add this to your follow-up strategy and see if it increases your responses or lets you finally get your contact's attention.

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Your music industry contact is ignoring you. How can you regain their attention?

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2

3

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1 Stay Professional

2 Reflect and Revise

3 Network Smartly

4 Offer Value

5 Time It Right

6 Follow Up Wisely

Music Industry

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