Your non-profit is struggling to manage communication. What are the best software tools to help?

1 Email Marketing

Email marketing is an effective way to communicate with your donors, volunteers, and supporters. You can share stories, updates, events, and appeals with your audience. However, email marketing can be challenging since you need to create engaging content, segment your audience, track your performance, and comply with the regulations. To make it easier, you should look for a software tool that can help you design, send, and measure your email campaigns. This tool should have templates and customization options for contact management and segmentation, as well as analytics and reporting features. Additionally, automation and integration capabilities are essential for compliance and security.

2 Collaboration Platforms

Collaboration platforms are software tools that enable you and your team to work together on projects, tasks, and documents. These platforms can help improve productivity, coordination, and accountability. You can use them to communicate with your team members, assign and track tasks, share files and feedback, manage deadlines, and more. When looking for a collaboration platform, be sure to consider features such as chat and video conferencing, task and project management, file sharing and editing, calendar and scheduling, notifications and reminders.

3 CRM Systems

CRM stands for customer relationship management, and it refers to software tools designed to help manage interactions with customers, or in your case, donors, volunteers, and supporters. A CRM system can assist in collecting and organizing data, segmenting and targeting an audience, automating and personalizing communication, as well as monitoring and evaluating results. When choosing a CRM system, features such as data collection and storage, audience segmentation and profiling, communication channels and templates, donation and volunteer management, and reporting and analytics should be taken into consideration.

4 Social Media Management

Social media management is the process of creating, publishing, and managing content across different social media platforms. It can help raise awareness, engage your community, and drive action. However, it can be time-consuming. To simplify the process, you need a software tool that can help plan, execute, and optimize your social media strategy. Features to look for include content creation and scheduling, social listening and engagement, analytics and insights, automation and integration, and security and compliance.

5 Feedback Tools

Feedback tools are software tools that help you collect and analyze feedback from stakeholders, like donors, volunteers, supporters, beneficiaries, and partners. This feedback can help you understand your impact, improve services, and strengthen relationships. You can use feedback tools to create and distribute surveys, polls, quizzes, and forms. When choosing a feedback tool, consider the question types and design, distribution and response options, data analysis and visualization capabilities, automation and integration features, as well as privacy and security measures.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?