As an IOC Young Leader, I have encountered challenges in attracting additional funding for my sports-based project. My approach to sponsorship negotiations entails showcasing clear data on the programme’s success metrics, the positive impact it has on the community and in addressing the needs of its target audience. I would offer customized sponsorship packages that align with the sponsor’s budget and marketing goals. Moreover, I would maintain open communication to ensure we understand each other’s priorities and work together to create a purpose-led, mutually beneficial partnership. By doing this, I seek to build trust and increase the likelihood of securing long-term support for my project while servicing the sponsors' requirements.

El éxito radica en dejar de tratar a los patrocinadores como simples financiadores y en convertirlos en partners estratégicos. Esto implica construir una relación a largo plazo, basada en la co-creación y en un beneficio mutuo, en un win win ganador.

If you need more support from sponsors, start by showing them the results they’ve already gotten. Share how their investment has made an impact, with real examples. Then, lay out what more funding could do, like more exposure, stronger community connections, or new ways to reach their audience. Keep it focused on the value for them.