Make sure you understand their hesitation and where it's coming from then target your response accordingly. Connect the importance of mobile accessibility to what they're trying to achieve, and how it will help them achieve it. The power of storytelling and data insights can help inspire the team and build empathy for people with accessibility needs and connect it to the wider audience. Show how accessibility helps everyone. Give training, workshops and talks and show them how to do it. Do accessibility reviews of projects and create a process around it.

If I talk from my past experience what worked for me was: • Fix easy issues (i.e. alt text, color contrast). • Assign small tasks to team members. • Show before-and-after results to prove impact. • Celebrate successes to boost motivation. Always remember Start with small, Aim for Impactful wins.

Getting your team to embrace mobile accessibility can be challenging, but it’s essential for inclusive design. Start by showing the real impact: how accessibility enhances user experience and opens up your product to a wider audience. Equip your team with engaging training tools and accessible resources, like checklists and hands-on workshops. Recognize their progress by celebrating milestones, fostering motivation along the way. Build a culture of accessibility by leading by example and making it a shared responsibility across functions. With patience, empathy, and clear goals, you can help your team see accessibility as a value, not a burden.

To motivate your team, show how accessibility benefits everyone. Take the typewriter, invented to help blind people write independently, now indispensable for all. Voice-to-text, created for the visually impaired, now helps anyone needing hands-free use. Everyday ramps on sidewalks aid not just wheelchair users but also parents with strollers and cyclists. When we design inclusively, everyone wins. Offer manageable, engaging learning, like “Accessibility Fridays” with 10-minute insights, and set team accountability through accessibility checklists. Recognize efforts with an “Accessibility Champion” award to reinforce positive progress.

There are a few ways you can get your team into accessibility. The best way is always to show, dont tell. Start by explaining the curb-cut effect and ask them to find examples on their own where accessible design helped everyone in the real world. From there dive into apps and try to use them outside with the sun hitting the phones screen. Enter a rush hour subway with your team and try to do simple tasks with your phone while you're there.