You're aiming to dominate your industry. What tactics will establish you as a thought leader?

To share insights that create an impact within a targeted industry segment, the "attack canvas" for the insights needs to be laid out first. While this can have different approaches, the one which I have found appealing can be the called the "Today-Tomorrow" canvas. For "Today" - one can aim for a disruptive thought which challenges the accepted norm with a different perspective, as long as that is logical and is backed by facts that creates a curiosity for that perspective. For "Tomorrow" - one can first paint a "likely future" scenario before bringing in perspectives to appeal to that future. In that play, it is important to identify elements which is likely to be "way different than present" - with facts that build believability.

One of the best ways to establish yourself as a thought leader is to share your insights freely and publically (like on this social media platform). I think what works the best is to provides facts but also provide your personal point of view of why the facts are important, how coud they affect your industry / function, and what you'd suggest your audience do with the information (your call to action). Above all, be authentic and be consistent so that your audience knows what to expect and you consistently deliver to those expectations.

To establish yourself as a thought leader, create high-quality content like articles, and podcasts, and share them across multiple platforms. Embrace opportunities to speak at industry conferences to build a network and share stories from your experience. Network with other influencers, write posts, and participate in external webinars as a guest. Maintain a consistent online presence and engage regularly with your audience. Build a community through forums and perhaps authoring a book is a bonus. Stay abreast on industry trends and continuously adapt and transform your strategies based on feedback and changes in the market.

Being consistent and contribute valuable content. As a LinkedIn Top Voice, I believe this approach is one of the key methods to build your reputation as a source of wisdom and inspiration.

Understand top unsolved problems & focus relentlessly on understanding them, solving them & helping your communities to solve them

You have to engage your audience wherever they are present - on social media, in events, in forums, industry organizations, etc. And you always have to add value with each engagement, so that your audience is looking forward to the next engagement with you.

Post every day at a fixed time insightful content. Develop your own style. Be consistent. Not only you will build your audience but most importantly you will learn & improve tremendously

Regular engagement is crucial for maintaining visibility and influence as a thought leader. Adopt a multi-channel strategy to participate in industry discussions, including social media, webinars, and industry events. Employ techniques like content repurposing to maximize reach and engagement. For example, transform a detailed blog post into a series of social media snippets, an infographic, and a podcast episode. This approach not only keeps your content fresh but also ensures consistent interaction with your audience, thereby reinforcing your presence and authority in the industry.

The frequency of engaging with your online audience can vary depending on several factors, including your industry, audience preferences, and the goals of your engagement strategy. But I would say that there are two key factores to keep in mind: Consistency: It's important to maintain a consistent presence to keep your audience engaged. Regular interaction helps build trust and loyalty. Quality over Quantity: While consistency is key, the quality of your interactions matters more than the frequency. Focus on providing valuable content and meaningful interactions rather than just increasing the number of engagements.

🗹 Participate Actively: Engage in industry conversations online and in person. Join forums, attend conferences, and be active on social media. 🗹 Respond and Advise: Answer questions and offer advice. Contributing valuable insights builds credibility and trust. 🗹 Share Relevant Content: Post content that adds value to discussions. This enhances visibility and showcases expertise. 🗹 Demonstrate Commitment: Regular engagement shows dedication to the community. Being consistently helpful establishes a strong thought leadership presence.

I think it’s more about understanding the essence of a problem than innovating for the sake of it Actionable & holistic frameworks are a good way to package solutions to complex problems But need to be rooted in am in-depth understanding of the context, illustrated with success & failure cases, all leading to the recommended framework

Stay ahead by continually learning and applying the latest AI technologies. Share your innovative projects and breakthroughs to demonstrate your forward-thinking approach and keep your audience inspired.

Networking is about building relationships, not just collecting contacts. Engage in meaningful conversations, offer help when needed, and be genuine in your interactions. Stay in touch with your network by congratulating them on achievements, sharing relevant articles or resources, or simply checking in periodically.

Expand your connections by attending AI events, joining relevant groups, and collaborating with other experts. A strong network enhances your visibility and opens up new opportunities for growth.

Yes it could help depending the nature of the activity and the level of confidentiality required in your field of activity On testimonials, less is more

Your best testimonial is what Jeff Bezos once famously quipped about "𝙔𝙤𝙪𝙧 𝙧𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣 𝙞𝙨 𝙩𝙝𝙚 𝙩𝙝𝙞𝙣𝙜𝙨 𝙥𝙚𝙤𝙥𝙡𝙚 𝙨𝙖𝙮 𝙖𝙗𝙤𝙪𝙩 𝙮𝙤𝙪 𝙬𝙝𝙚𝙣 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙣𝙤𝙩 𝙞𝙣 𝙩𝙝𝙚 𝙧𝙤𝙤𝙢" Hence whatever you think you can place in social media channels or videos will always be far distant second about 𝘄𝗵𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝘀𝗮𝘆 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂 𝗶𝗳 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗡𝗢𝗧 𝘃𝗶𝘀𝗶𝗯𝗹𝗲... Hence: the best testimonial is that one of trust, that you have built with your network via personal interaction & collaboration, by helping others to achieve their targets and vision. And when someone asks "Well, do you know about...?", this will the one testimonial you can never post, but always need!

Gather and share testimonials from satisfied clients and collaborators. Positive feedback from others in the industry boosts your credibility and showcases the impact of your work.

Be humble and open to challenge. Be quick to apologise if warranted. Push back if legitimate but with dignity and respect. Let your authenticity shine through. This will make you a leader that's relatable and credible.

To establish yourself as a thought leader, focus on offering innovative and practical solutions. Start by identifying core industry problems using SWOT analysis. Propose cutting-edge strategies like leveraging AI for supply chain optimization to reduce costs and increase efficiency. Provide a clear implementation plan, breaking down steps and timelines, and use real-world case studies to illustrate success, such as a retailer enhancing customer experience through an omnichannel strategy. Emphasize continuous improvement by engaging stakeholders and iterating based on feedback, ensuring your solutions remain relevant and effective. This approach showcases your expertise and provides tangible value.

Mentor and develop others. Offer mentorship to upcoming professionals in your field. This not only helps them grow but also reinforces your status as an experienced and generous leader.