You're bombarded with feature requests from every direction. How do you determine their business value?
When you're swamped with feature requests, it's essential to evaluate their business value to make informed decisions. Here's a streamlined approach:
How do you prioritize feature requests? Share your strategies.
You're bombarded with feature requests from every direction. How do you determine their business value?
When you're swamped with feature requests, it's essential to evaluate their business value to make informed decisions. Here's a streamlined approach:
How do you prioritize feature requests? Share your strategies.
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Pourya Parsa
Product Manager
(edited)When feature requests flood in, I focus on one key metric: the dollar sign. As Cal Newport says, "Money is a neutral indicator of value. By aiming to make money, you're aiming to be valuable." I evaluate each request using a business value framework: Customer Impact: How many users benefit, and does it improve retention or acquisition? Revenue Potential: Does it drive upsell opportunities or influence pricing models? Cost-Benefit Analysis: Is the ROI worth the development effort? For instance, adding a premium feature might be costly upfront, but if it increases conversions by 15%, it’s worth prioritizing. Balance short-term wins with long-term goals to stay aligned with your product vision.
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Determining the business value of feature requests is a critical aspect of product management. Here's a structured approach -> Establish a Central System to collect and track all feature requests -> Apply Prioritization Frameworks like - Value vs. Effort Matrix - RICE Scoring - Weighted Scoring -> Consider Multiple Perspectives - Customer Feedback - Business Goals Alignment - Market Analysis - Involve Stakeholders -> Use Data-Driven Approaches - User Analytics - A/B Testing - Regular Review and Iteration By systematically evaluating feature requests using these methods, one can more accurately determine their business value and make informed decisions about which features to prioritize in their product development process.
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To determine the business value of a feature request, you need to analyze factors like its alignment with your product vision, potential impact on user experience, market demand, technical feasibility, and the potential return on investment (ROI) by considering the number of users who would benefit, the frequency of use, and how it could lead to increased revenue, customer retention, or improved efficiency.
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An easy way to do this is to ask these questions/sit with the teammate and figure out 1. Business goals and impacts - How much revenue are we discussing here? 2. User pain points solved - What % of users' pain point will be solved by the feature If we see there validation of both above, Then we should do - 1. Use prioritization framework 2. Find out the cost to make it versus the revenue we will make over time
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Start by aligning each request with your product strategy and long-term goals. Understand the problem it solves by asking why it’s needed and who benefits. Evaluate customer impact—how many users will it affect, and will it improve satisfaction or retention? Estimate ROI by weighing potential revenue, cost savings, or efficiency gains against development effort. Finally, consider urgency, dependencies, and risks. A structured approach ensures you focus on features that deliver the most value while staying aligned with your vision.
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