You’re creating a digital product. How can you make sure it’s a hit?

Don't make it too complicated. Do one or both of these: 1. Save people time 2. Make them more money That's it. If you can do one or both of these things your product will be a success. Now it's up to you to pick your niche and decide what you want to focus on. Just remember, it's okay to start somewhere and then pivot into another area. It's your life and your product, you decide what to do with it 🙋🏼♂️

Be careful not to be assumptive at this stage. Leverage analytics and speak to as many members of your target segment as possible before defining the problem that needs solving or defining customer needs. The more you understand your audience goals at this stage, the more longevity your product will have in the long run.

To ensure your digital product is a hit, focus on three pillars: User-Centric Design, Market Research, and Continuous Iteration. Start by deeply understanding your target audience's needs through thorough research. Develop a user-centric design, prioritizing intuitive interfaces and seamless experiences. Launch a minimum viable product (MVP) to gather feedback and iterate based on user responses. Embrace flexibility, staying responsive to evolving market trends and user preferences. Regularly update and refine the product to maintain relevance and exceed user expectations. Success lies in a dynamic blend of understanding users, staying informed, and relentlessly refining the product.

Validating your idea with an MVP is crucial, but let's dive deeper into customer feedback. Beyond the initial round of testing, continuously engage with your audience throughout the development process. Set up feedback loops through surveys, beta testing, and social media communities. This ongoing dialogue not only helps refine your digital product but also builds a community of early adopters who feel invested in its success. Additionally, leverage analytics to track user interactions and identify popular features or pain points. By staying attuned to evolving customer needs and preferences, you ensure that your digital product not only hits the mark upon launch but also evolves with market demands, fostering sustained success.

I'd recommend starting with a simple service business: 1. Monetize with a service business 2. Get results with a service business 3. Turn your service into a digital product It's simple. If you start a service the validation is in the results. Turn whatever people like about your service into a course on how they could do it themselves.

A key aspect often overlooked is the synergy between product format and content delivery. For instance, complex topics like programming might be better suited for interactive formats like apps or online courses, where hands-on learning is crucial. In contrast, subjects like history or self-help can thrive in ebook or podcast formats, where storytelling and narration enhance the experience. 📘 The key is to align your format not just with audience preferences, but also with the nature of your content, ensuring an immersive and effective learning or usage journey for your users.

Dan Koe outlined this process and I think it suits this area perfectly: - Monetize with a service business - Grow your audience - Get results with a service business - Grow your audience - Turn what you offer in your service business into a digital product - Grow your audience - Get digital product buyers and upsell them on your service - Grow your audience - Do whatever you want and quit client work so you have more free time Your content naturally follows the stage of your business. It takes time to build a good business and so does content. Make them fit each other.

Always always ALWAYS ask for feedback. Whatever you do. Your customers are your only way of truly knowing if you provide value! Ask them; What they liked What they disliked What they're expectations were You're product (and therefore income) will increase.

When you’re developing a digital product it begins with community. You need to know your audience, what problem you’re solving, and the value that your audience will gain from investing in your digital product. After which you need to develop the sales funnel that will motivate your audience to buy. Lastly you strategize about how you will use content to market you digital offer. Combine these three stages of product development and you’ll know if you’ve got a successful digital product.